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Microsoft appoints APTEC Distribution as first VAD in Middle East.

Dubai - 12th Dec 2010 – Microsoft Gulf announced that it had appointed Aptec Distribution as its first Value-Add Distributor in the region in a move aimed at creating an enhanced and superior level of service for partners and customers in the SMB space on the latest technologies.

In Picture: Wolfgang Ebermann - VP-SMSP-EMEA-Microsoft with Dr.Ali Baghdadi - CEO of Aptec Distribution

The move will help Microsoft and Aptec to provide improved value to the specialized and solutions-oriented reseller base. The broad program covers recruitment, training and incentives for the participating reseller base.

The new partnership will focus on the latest and most in-demand technologies in the SMB space – Virtualization, Unified Communications & Security. The Value-added distribution role is built on a unique business model with a specialized resource portfolio optimized for increasing adoption and market development of speciality solutions. According to Wolfgang Ebermann, VP, SMS&P EMEA, Microsoft, “We are delighted to welcome on board Aptec Distribution as the first VAD in the Middle East. From our perspective, we are confident of their capabilities and we believe they can do a great job to represent our technology and create a centre of excellence to work with the channel to more effectively sell, deploy, support and maintain Microsoft solutions.”

 “I am very proud that Aptec has been appointed as the first Microsoft VAD in the Middle East region. Our confidence in this partnership has led to significant investments in resources and complementary services which will propel the business opportunities for our channel partners and create exciting efficiencies for end users across the region” said Dr. Ali Baghdadi, CEO of Aptec Distribution.

According to Zaid Abunuwar, Director, SMS&P Gulf, “We are very pleased at appointing Aptec Distribution as the first VAD in the region. This is a great recognition of their capabilities in serving the channel with their specialized and solution oriented domain expertise to support SMBs in the region. Considering their commitment and capabilities, we believe this will be a truly win-win situation for both parties and we look forward to effectively drive end user penetration and adoption through this partnership.”

“We are delighted to become the first Microsoft VAD in the Region. We have invested in the necessary infrastructure and we have the skill-set to deliver increasing complex technology to the market and we will work with all partners to develop their skills and specializations in Microsoft technologies.” said Bahaa Salah, Managing Director Aptec Distribution. With its focus on developing a comprehensive partner ecosystem, Microsoft is committed to expanding the business opportunities for its extensive partner base and delivering innovative solutions that help customers optimize efficiency and increase productivity across their organizations.


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