Aptec University- The Channel Graduates
20 May 2002
Dubai, May 20 2002, Aptec held its' third and final
annual flagship event namely Aptec University, at the
Royal Mirage Hotel Dubai, the event which took place
over the duration of the 19th & 20th May '02, was
hailed a great success by all attendants on both the
reseller and vendor side.
Aptec University was Aptec's Group "channel development
program", to prepare the resellers for business
challenges of the future. Aptec University's umbrella
incorporated training, seminars, forums and knowledge
updates, which contributed to equip Aptec's partners
for the market place of the future. Addressing the e-trend
the first year, and Mobility & Security in Computing
the second year, this year Aptec and 10 of its' top
vendors presented a "Strategy Overview" of
their companies towards the channel and product roadmaps.
More than 260 regional partners participated in this
year's event, with over 26 countries being represented
from the Gulf, Levant and Africa. Attendants mostly
consisted of General Managers, Managing Directors or
Key decision-makers. To address this impressive crowd
of customers, was an equally impressive list of key
regional speakers from Microsoft, 3Com, Symantec, HP,
USR, APC, NAI, Lotus, Computer Associates and D-Link.
Presenting them with their insights, product updates
and ways in which partners can use this information
to their benefit, in today and tomorrow's IT. world.
"Being the first to introduce the concept of VAD
(value added distribution), Aptec has shown its commitment
to changing world trends and devoting its time to offer
better services to our partners by passing along the
knowledge, which was a driving force behind this venture"
Bahaa Salah Regional GM, Aptec Gulf, Levant and Africa.
To add cultural authenticity to Aptec University, Aptec
held a Gala Dinner on the night of the 19th May '02
in the midst of the beautiful desert of Dubai, sponsored
by Symantec and HP, the event was extremely successful,
with live entertainment throughout the night catering
for the 250 invitees.
Attendants walked away with a lot of prizes, promotions,
corporate gifts and good memories and impressions of
This was the last year for Aptec University, and all
the participants got their graduation certificates certifying
their completion. Aptec will be introducing a new concept
for next year and years to come which is promising the
natural advancement of Aptec University into higher
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