Aptec Signs Tandberg Data.
Two long-time industry leaders augment storage
offerings in MENA.
Dubai, (28th Sept,
2010): Aptec today announced that it has signed an
authorized distribution agreement with Tandberg Data,
the global supplier of data protection solutions, to
supply the full range of Tandberg Data storage solutions
in the Middle East & North Africa.
“We are delighted to
partner with Aptec, a market leader who understands the
value of providing a rich and diverse portfolio of data
protection solutions and services to its customer base
to give them a competitive advantage,” said Bharat
Kumar, Vice President of Sales and Marketing, Tandberg
Data Asia Pacific. “The signing of this distribution
agreement is yet another demonstration of Tandberg
Data’s ongoing commitment to offer customers a
comprehensive supply network that has the potential to
increase market share and initiate fresh opportunities,”
“We have a considerable presence in the mid-size
enterprise storage market through our current portfolio
of storage products and we wanted to augment our storage
offering further with tape drives and backup solutions.
This is where Tandberg Data came in. Being a Global
leader and an established player in the Middle East
market, we had no doubts that they were the right fit”
said Govind Haridas, Business Unit Manager – Security &
Storage, Aptec Distribution.
To launch this Partnership Aptec and Tandberg Data are
conducting focused road shows in Kuwait on 3rd October
2010 at Courtyard Marriott Hotel, Qatar on the 5th
October at Ramada Hotel Doha & on the 7th in Dubai, UAE
at Movenpick Hotel, Bur Dubai. The events will be to
educate and train the channel on Tandberg Data products
Tandberg Data is a leading global supplier of data
protection solutions for small and medium sized
businesses. Tandberg Data offers a wide selection of
business-grade storage solutions, including tape drives
and media, automated tape solutions, removable disk
systems and network-attached disk-based appliances.
Tandberg Data solutions are supported by AccuGuard™, a
robust, easy-to-use deduplication and data protection
software. A worldwide service and support network,
recognised globally for its outstanding levels of
service, undergirds all product offerings. In addition
to the standard warranty and support offerings, on-site
service upgrades provide Tandberg Data customers with
further peace of mind.
Tandberg Data products are supported by all major
operating systems and software applications to
successfully integrate and operate in heterogeneous
storage environments. Tandberg Data markets its
solutions exclusively through a global channel of
qualified resellers and distributors. This channel model
is supported by OEM agreements with major server
manufacturers including Apple, Fujitsu, Fujitsu
Technology Solutions, HP, Hitachi, IBM, NEC and Toshiba.
For further information, please visit
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