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Aptec Signs Tandberg Data.

Two long-time industry leaders augment storage offerings in MENA.

Dubai, (28th Sept, 2010): Aptec today announced that it has signed an authorized distribution agreement with Tandberg Data, the global supplier of data protection solutions, to supply the full range of Tandberg Data storage solutions in the Middle East & North Africa.

“We are delighted to partner with Aptec, a market leader who understands the value of providing a rich and diverse portfolio of data protection solutions and services to its customer base to give them a competitive advantage,” said Bharat Kumar, Vice President of Sales and Marketing, Tandberg Data Asia Pacific. “The signing of this distribution agreement is yet another demonstration of Tandberg Data’s ongoing commitment to offer customers a comprehensive supply network that has the potential to increase market share and initiate fresh opportunities,” he stated.

“We have a considerable presence in the mid-size enterprise storage market through our current portfolio of storage products and we wanted to augment our storage offering further with tape drives and backup solutions. This is where Tandberg Data came in. Being a Global leader and an established player in the Middle East market, we had no doubts that they were the right fit” said Govind Haridas, Business Unit Manager – Security & Storage, Aptec Distribution.

To launch this Partnership Aptec and Tandberg Data are conducting focused road shows in Kuwait on 3rd October 2010 at Courtyard Marriott Hotel, Qatar on the 5th October at Ramada Hotel Doha & on the 7th in Dubai, UAE at Movenpick Hotel, Bur Dubai. The events will be to educate and train the channel on Tandberg Data products and technologies.

About Tandberg Data

Tandberg Data is a leading global supplier of data protection solutions for small and medium sized businesses. Tandberg Data offers a wide selection of business-grade storage solutions, including tape drives and media, automated tape solutions, removable disk systems and network-attached disk-based appliances. Tandberg Data solutions are supported by AccuGuard™, a robust, easy-to-use deduplication and data protection software. A worldwide service and support network, recognised globally for its outstanding levels of service, undergirds all product offerings. In addition to the standard warranty and support offerings, on-site service upgrades provide Tandberg Data customers with further peace of mind.

Tandberg Data products are supported by all major operating systems and software applications to successfully integrate and operate in heterogeneous storage environments. Tandberg Data markets its solutions exclusively through a global channel of qualified resellers and distributors. This channel model is supported by OEM agreements with major server manufacturers including Apple, Fujitsu, Fujitsu Technology Solutions, HP, Hitachi, IBM, NEC and Toshiba.

For further information, please visit http://www.tandbergdata.com


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