Aptec - Excellence in Distribution

Aptec & Track to host First APC Partner Program Conference in UAE.

Distributors join to educate Channel on APC Products & Partner benefit Programs.

Dubai, UAE, 4 April 2010 – Aptec & Track, Middle East top distributors and a part of Aptec Holdings, along with APC by Schneider Electric, the global market leader in integrated critical power and cooling services, are hosting a one day partner program conference in Dubai to educate and train partners on APC channel program and solutions.

The event which is being held on the 7th April 2010, at the Grand Hyatt Hotel Dubai, and first of its kind, will help APC resellers and partners understand how they can turn market challenges into new opportunities by offering innovative solutions that are easy to sell and by developing sales & engineering competencies to match the right solution to the right customers increasing customer satisfaction, generate new business and better margins.

About 100 top resellers are set to attend the conference. APC re-launched its new partner programs designed to align key industry trends with business opportunities for the channel partners. The redesign began with global focus groups amongst partners and leading edge users of technology, and the conclusion was both quick and clear: the challenges customers and partners are facing with regards to power and cooling and overall energy efficiency are simply unprecedented. New tools, techniques and technologies are required, including new ways for the vendor community to optimize higher learning requirements and shorter sales cycles. APC’s newly enhanced programs have four levels; Registered, Select, Premier and Elite. The programs offer clear and differentiated paths allowing partners to leverage pricing and promotional benefits, gaining full access to APC’s network of qualified and dedicated solution engineers, and ongoing support and visibility to where the market is going and where partners can take their business.

“Track Cisco centric arm of Aptec Holdings is excited to co-host the event. We believe that APC CPP has all the ingredients what Channel is looking for; Differentiation, Specialization, Loyalty, Knowledge transfers and Profitability for Partner. We look forward to having a very good interactive session with our resellers” said Shailendra Sainani, GM Track Distribution ME Fz LLC

“Partner programs always help build common short term and long terms objectives. The new APC partner program will catch focus of the channel community. We feel that channels that are currently competing with APC will find this program exciting as well” said Sabbahuddin Khan, Business Unit Manager – Aptec.