Press
Centre
Aptec & Track to host First APC
Partner Program Conference in UAE.
Distributors join to
educate Channel on APC Products & Partner benefit
Programs.
Dubai, UAE, 4 April 2010 – Aptec &
Track, Middle East top distributors and a part of Aptec
Holdings, along with APC by Schneider Electric, the
global market leader in integrated critical power and
cooling services, are hosting a one day partner program
conference in Dubai to educate and train partners on APC
channel program and solutions.
The event which is
being held on the 7th April 2010, at the Grand Hyatt
Hotel Dubai, and first of its kind, will help APC
resellers and partners understand how they can turn
market challenges into new opportunities by offering
innovative solutions that are easy to sell and by
developing sales & engineering competencies to match the
right solution to the right customers increasing
customer satisfaction, generate new business and better
margins.
About 100 top
resellers are set to attend the conference. APC
re-launched its new partner programs designed to align
key industry trends with business opportunities for the
channel partners. The redesign began with global focus
groups amongst partners and leading edge users of
technology, and the conclusion was both quick and clear:
the challenges customers and partners are facing with
regards to power and cooling and overall energy
efficiency are simply unprecedented. New tools,
techniques and technologies are required, including new
ways for the vendor community to optimize higher
learning requirements and shorter sales cycles. APC’s
newly enhanced programs have four levels; Registered,
Select, Premier and Elite. The programs offer clear and
differentiated paths allowing partners to leverage
pricing and promotional benefits, gaining full access to
APC’s network of qualified and dedicated solution
engineers, and ongoing support and visibility to where
the market is going and where partners can take their
business.
“Track Cisco centric
arm of Aptec Holdings is excited to co-host the event.
We believe that APC CPP has all the ingredients what
Channel is looking for; Differentiation, Specialization,
Loyalty, Knowledge transfers and Profitability for
Partner. We look forward to having a very good
interactive session with our resellers” said Shailendra
Sainani, GM Track Distribution ME Fz LLC
“Partner programs
always help build common short term and long terms
objectives. The new APC partner program will catch focus
of the channel community. We feel that channels that are
currently competing with APC will find this program
exciting as well” said Sabbahuddin Khan, Business Unit
Manager – Aptec.
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