Aptec Signs Dell in Saudi.
with Dell’s commercial line of products to include Saudi
20 September 2009 – Aptec, one of the largest
technology distributors in the Middle East, Pakistan,
Turkey & English speaking sub-Saharan Africa, today
announced that Aptec Saudi has signed distribution
agreement with Dell in Saudi Arabia. Aptec will now
offer Dell’s commercial line of products to its
resellers in Saudi, which includes PowerEdge servers,
Dell/EMC and EqualLogic storage solutions, Latitude
laptops, Precision workstations and OptiPlex desktops.
"We already have a
very successful relationship with Dell covering most of
the GCC countries and this expanded agreement is an
acknowledgement of our contribution to our mutual growth
in the region." Said Bahaa Salah, Managing Director,
Aptec Distribution. The News comes just one month after
Aptec signed up Dell in Egypt. “The addition of a large
market like Saudi will further strengthen our reach.
There is a significant potential for Dell’s Product line
in Saudi Arabia and with the right partners and an
aggressive strategy, we expect a high success rate."
added Bahaa Salah.
President & CEO - Aptec Holdings Commented “We are
very pleased to add Dell to our Saudi -based portfolio
of products, offering our partners and their customers a
wider choice of the most advanced technology. As a
leading distributor in Saudi and the Middle East, we are
in a great position to add value to Dell’s channel
strategy, supporting their ambitions within the region.
As such we are confident that this partnership will be a
Aptec Holdings (www.apteconline.com) is a leading
technology sales, marketing and Logistics Company and
one of largest technology distributors in the Middle
East, Pakistan, Turkey & Northern Africa. As a vital
link in the technology value chain, Aptec creates sales
and profit opportunities for vendors and resellers
through unique marketing programs, outsourced logistics
services, technical support, financial services and
product aggregation and distribution. The company offers
a wide range of solutions and services to nearly 10,000
resellers and offers thousands of products from leading
IT manufacturers. From its offices and warehouses in the
UAE, Saudi Arabia, Egypt, Lebanon, Turkey, Kuwait,
Pakistan and Libya, and with more than 500 specialized
staff, Aptec serves over 40 countries.
Dell Inc. (NASDAQ: DELL) is a leading global systems and
services company enabled by its direct business model.
The company listens to customers and delivers innovative
technology they value. For more information, visit
www.dell.com/me or to communicate directly with Dell via
a variety of online channels, go to www.dell.co.uk/conversations.
To get Dell news direct, visit www.dell.co.uk/RSS
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