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Aptec Signs Dell in Saudi.

Aptec’s agreement with Dell’s commercial line of products to include Saudi Arabia.

Dubai, UAE, 20 September 2009 – Aptec, one of the largest technology distributors in the Middle East, Pakistan, Turkey & English speaking sub-Saharan Africa, today announced that Aptec Saudi has signed distribution agreement with Dell in Saudi Arabia. Aptec will now offer Dell’s commercial line of products to its resellers in Saudi, which includes PowerEdge servers, Dell/EMC and EqualLogic storage solutions, Latitude laptops, Precision workstations and OptiPlex desktops.

"We already have a very successful relationship with Dell covering most of the GCC countries and this expanded agreement is an acknowledgement of our contribution to our mutual growth in the region." Said Bahaa Salah, Managing Director, Aptec Distribution. The News comes just one month after Aptec signed up Dell in Egypt. “The addition of a large market like Saudi will further strengthen our reach. There is a significant potential for Dell’s Product line in Saudi Arabia and with the right partners and an aggressive strategy, we expect a high success rate." added Bahaa Salah.

Dr.Ali Baghdadi, President & CEO - Aptec Holdings Commented “We are very pleased to add Dell to our Saudi -based portfolio of products, offering our partners and their customers a wider choice of the most advanced technology. As a leading distributor in Saudi and the Middle East, we are in a great position to add value to Dell’s channel strategy, supporting their ambitions within the region. As such we are confident that this partnership will be a great success.”

About APTEC

Aptec Holdings (www.apteconline.com) is a leading technology sales, marketing and Logistics Company and one of largest technology distributors in the Middle East, Pakistan, Turkey & Northern Africa. As a vital link in the technology value chain, Aptec creates sales and profit opportunities for vendors and resellers through unique marketing programs, outsourced logistics services, technical support, financial services and product aggregation and distribution. The company offers a wide range of solutions and services to nearly 10,000 resellers and offers thousands of products from leading IT manufacturers. From its offices and warehouses in the UAE, Saudi Arabia, Egypt, Lebanon, Turkey, Kuwait, Pakistan and Libya, and with more than 500 specialized staff, Aptec serves over 40 countries.

About Dell
Dell Inc. (NASDAQ: DELL) is a leading global systems and services company enabled by its direct business model. The company listens to customers and delivers innovative technology they value. For more information, visit www.dell.com/me or to communicate directly with Dell via a variety of online channels, go to www.dell.co.uk/conversations. To get Dell news direct, visit www.dell.co.uk/RSS

 

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