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Aptec and Avaya offer innovative offers in IP telephony solutions.

New offers include trade in and direct 40% discounts.

Dubai, UAE, 18 June 2009
– Aptec Holdings, one of the largest technology distributors in the Middle East, Pakistan, Turkey & English speaking sub-Saharan Africa, has teamed with Avaya to offer innovative options to its partners to help them tap into the SMB sector across the region. The new scheme allows resellers to offer conventional discount and trade-in offers on complete IP telephony solutions, allowing enterprises to economically upgrade their systems.

Sabbahuddin Khan Aptec’s Business Unit Manager for Networking, said, “IP telephony is growing in importance with the web intruding into daily business life. In addition to the wide range of solutions that Avaya already offer in the SMB space, these new offers will now make it possible for any one in this sector to install an IP telephony system to maximise communication.”

"Considering the current economic environment, we and Aptec developed offers aimed at easing cash flow burden on our customers and partners. Thru trade-in, special price bundles and rent-to-own offers, we have reduced up-front and long-term costs of our customers. This initiative is generating a lot of interest among both our resellers and customers and is proving to be hugely successful." Said Khalid Khan, SME & Alliance Manager – MEA at Avaya.

The new offers from Aptec & Avaya include a 40 percent discount and a trade in option (whether analog or digital) to enable entrepreneurs and enterprises alike to take advantage of today’s communication technology.

About Aptec Group

Aptec Holdings ( is one of largest technology distributors in the Middle East, Turkey & Africa and a leading technology sales, marketing and logistics company. As a vital link in the technology value chain, Aptec creates sales and profitability opportunities for vendors and resellers through unique marketing programs, outsourced logistics services, technical support, financial services and product aggregation and distribution.

The company offers a wide range of solutions and services to nearly 10,000 resellers and offers thousands of products from leading IT manufacturers. From its offices and warehouses in the UAE, Saudi Arabia, Egypt, Lebanon, Turkey, Kuwait, Pakistan and Libya, and with more than 500 specialized staff, Aptec serves over 40 countries.

More information is available at


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