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Middle East IT distributor Aptec Holdings has launched operations in Pakistan.

Aptec Holdings has launched operations in Pakistan where it plans to serve the reseller channel through sales offices in Karachi, Lahore and Islamabad.

Middle East, 19 April 2009 - The Dubai-based outfit will operate in Pakistan under its TDME brand, created two years ago after Aptec acquired parts of Tech Data Middle East.

Its entrance into the Pakistani market, where it intends to primarily focus on the SMB segment, has been facilitated by an authorised contract with networking vendor Cisco.

TDME is also a Cisco distributor for certain Gulf markets. "Pakistan's IT market is gaining strength with time and we expect a steady growth despite the current financial situation,” said Essam Baghdadi, VP at Aptec.

“Our research shows that there is an ever increasing number of educated users and experts in the Pakistani market." TDME Pakistan will be headquartered out of its Karachi office and managed by Rizwan Ahmed. "We would like to see Aptec Pakistan become a full-fledged subsidiary offering the same facilities available in our other offices in the Gulf, Saudi Arabia, Lebanon, Egypt and Turkey,” revealed Baghdady.

“We have plans to add local warehousing and other logistics support shortly." In addition to Cisco, TDME Pakistan will carry products from Belkin, Digi-Link, ISS, McAfee, NetApp and Symantec.

About Aptec Group

Aptec Holdings (www.apteconline.com) is one of largest technology distributors in the Middle East, Turkey & Africa and a leading technology sales, marketing and logistics company. As a vital link in the technology value chain, Aptec creates sales and profitability opportunities for vendors and resellers through unique marketing programs, outsourced logistics services, technical support, financial services and product aggregation and distribution.

The company offers a wide range of solutions and services to nearly 10,000 resellers and offers thousands of products from leading IT manufacturers. From its offices and warehouses in the UAE, Saudi Arabia, Egypt, Lebanon, Turkey, Kuwait, Pakistan and Libya, and with more than 500 specialized staff, Aptec serves over 40 countries.

More information is available at www.apteconline.com

 

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