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Aptec wins IT Distributor of the Year award at Channel Middle East Awards.

Leading distributor selected for its key investment and diversification strategy.

Middle East, 24 March 2009 - Aptec Holdings, one of the largest technology distributors in Middle East, Turkey & Africa, won the award for IT Distributor of the Year at the 2009 Channel Middle East Awards. Aptec was judged the overall winner by a judging panel in a field of 9 distributors selected in this category.

Andrew Seymour, editor for Channel Middle East said, "Aptec is a company that has a long history in the Middle East market and always demonstrated its ability to diversify its business model and add value to customers. The appointment of several key enterprise brands last year reaffirmed its strategy of aligning more closely with vendors that have a compelling solutions-based offering to help reseller customers achieve higher margins. Its investments in extra working capital and the ongoing automation of warehouse management and logistics services have also been augmented by increased coverage in major regional markets."

Dr Ali Baghdadi, CEO at Aptec Holdings said, “We are proud to be the recipient of this Award and are very conscious of the honour it places on us. As a distributor that has seen the changes in the IT market, we made a commitment to invest in the right level of resources that would help our vendor and channel partners expand and grow their businesses organically. This will continue and we hope to expand our services and support structure in the region.”

About Aptec Group

Aptec Holdings ( is one of largest technology distributors in the Middle East, Turkey & Africa and a leading technology sales, marketing and logistics company. As a vital link in the technology value chain, Aptec creates sales and profitability opportunities for vendors and resellers through unique marketing programs, outsourced logistics services, technical support, financial services and product aggregation and distribution.

The company offers a wide range of solutions and services to nearly 10,000 resellers and offers thousands of products from leading IT manufacturers. From its offices and warehouses in the UAE, Saudi Arabia, Egypt, Lebanon, Turkey, Kuwait, Pakistan and Libya, and with more than 500 specialized staff, Aptec serves over 40 countries.

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