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Aptec wins Best SME Distributor award from Avaya.

Distributor posted 251% growth for Avaya business in 2008

21st January 2009

Middle East– January 21, 2009 Aptec Distribution FZ LLC, part of Aptec Holdings Limited, one of the region’s largest technology distributors covering Middle East, Turkey & (English-speaking) sub-Saharan Africa, has won Avaya’s “Best SME Distributor” award for the third consecutive year at the recently concluded annual Avaya Partner conference. Aptec was recognized for its 251% growth in Avaya business in 2008 (over 2007).


"Bahaa Salah, Managing Director for Aptec Distribution, said, “We are very pleased with this recognition of our efforts in growing this business in the region. In 2008, we saw a lot of demand for Avaya IP Office which is the leading voice solution in the SMB market and widely used in the GCC countries. In addition to partner trainings we have also seen greater adoption of the technology through special bundle offers that we offered and will continue to do so in 2009.”


According to Salah, voice solutions in general and Avaya solutions in particular are reaping substantial profitability for Aptec partners and in the present economic climate this is good news.  


Reflecting the growth of the business, Aptec invested in resources within its Networking Business Unit under the capable direction of its manager, Sabbahuddin Khan from pre-sales to technical support. Aptec also launched a series of seven-day, hands-on training sessions for its partners on Avaya’s range of SMB solutions beginning with UAE and Oman. All the trainees from the partners were trained by qualified & certified Avaya trainers using the partners’ own demo equipment, providing practical hands-on experience. 


Both Avaya and Aptec proactively worked with its interested channel partners during the training sessions. In addition to the training sessions, Aptec expanded its in-house Avaya team to offer channel partners with pre-sales support, proof of concepts and technical trainings.

About Aptec Group

Aptec Holdings ( is the Middle East, Turkey & North Africa’s largest technology distributor and a leading technology sales, marketing and logistics company. As a vital link in the technology value chain, Aptec creates sales and profitability opportunities for vendors and resellers through unique marketing programs, outsourced logistics services, technical support, financial services and product aggregation and distribution. The company offers a wide range of solutions and services to nearly 10,000 resellers and offers thousands of products from leading IT and Telecommunications manufacturers. From its offices and warehouses in the UAE, Saudi Arabia, Egypt, Lebanon, Turkey, Kuwait and Libya, and with more than 500 specialized staff, Aptec serves over 40 countries.

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