Press Centre

Aptec hosts 'Switch to 3Com' road show across GCC.
11th December 2008

Middle East– December 11, 2008 Aptec Distribution, part of Aptec Holdings, one of the largest technology distributors in Middle East, Turkey and Africa, has announced plans to jointly host a series of SMB seminars across the GCC with 3Com entitled 'Switch to 3Com'. These seminars aimed at the resellers across the region focusing on the SMB sector will highlight some of the new solutions that the vendor has recently introduced that will help its partners maximise returns on investment (ROI) for its customers.


"3Com has been a valued partner for some time now and we have seen a steady growth in its value business. 3Com relation with Aptec started 12 years ago, we are happy to see the value business growing steady back again” Said Bahaa Salah, Managing Director - Aptec Distribution Fz. LLC"


According to Sabbahuddin Khan, Business Unit Manager for Networking at Aptec Distribution, 3Com has been making the necessary changes in its product portfolio to regain the market share in the volume business as well as the enterprise segment. "3Com has deployed additional people to help provide on-the-ground support for this segment of the market and this combined with our own in-house resources has help us to introduce special offers to support the channel and revive the confidence in 3Com products," added Khan. 


In addition to the seminars, Aptec in conjunction with 3Com plan to host several product training sessions. 


"Success in the networking industry is about customer intimacy and value chain creation," said Hemayun Bazaz, Distribution Manager at 3Com. "3Com's value chain structure embraces innovative, cost-effective product design and manufacturing, in-house global service and support, and local customer intimacy with direct-touch sales for enterprises. This customer-focused value chain leverages all these components to provide real value to enterprises." 


According to Bazaz, with IT budgets under scrutiny, network managers are looking for alternatives that offer better value for money. Enterprises are now looking carefully at their IT budgets and realizing that they can get more performance for less spend.


The seminar, with the first one scheduled for 22 December in Dubai, will not only share 3Com's product roadmap but also share the company's partner initiatives across the region. Other countries covered by this road show will include Qatar, Oman and Kingdom of Saudi Arabia in the first quarter of 2009.

About Aptec Group

Aptec Holdings ( is the Middle East, Turkey & North Africa’s largest technology distributor and a leading technology sales, marketing and logistics company. As a vital link in the technology value chain, Aptec creates sales and profitability opportunities for vendors and resellers through unique marketing programs, outsourced logistics services, technical support, financial services and product aggregation and distribution. The company offers a wide range of solutions and services to nearly 10,000 resellers and offers thousands of products from leading IT and Telecommunications manufacturers. From its offices and warehouses in the UAE, Saudi Arabia, Egypt, Lebanon, Turkey, Kuwait and Libya, and with more than 500 specialized staff, Aptec serves over 40 countries.

More information is available at

Back to Top of Page