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Aptec introduces Business Critical Solutions to HP Partners.
27th October 2008
Special event hosted at Gitex to leverage key software partnerships with HP to add new revenue options for the channel.

 Middle East– October 27, 2008 Aptec Distribution FZ LLC, part of Aptec Holdings, one of the largest technology distributors in Middle East, Turkey & Africa’s, launched special business critical solution blocks addressing different vertical markets like manufacturing, education, retail, public sector, government, and financial services; to name a few. The solutions were introduced at a special one-day seminar entitled “Business Critical Solutions 2009” jointly hosted with HP and Independent Software Vendors (ISV) on the last day of Gitex 2008.  

"One of our commitments to our (HP) channel partners is to help them offer bespoke solutions that fit their customers’ needs,” said Carlos Tannous, Business Unit Manager for HP Enterprise Storage and Servers at Aptec Distribution. “This seminar will not only show them the various options available to them but also to provide them with the tools to make these solutions deliverable to their customers. This seminar was an opportunity for partners to experience these solutions live and test applications.”

Aptec’s team has put together solution “blocks” that include hardware, software, application and the integration service. Each block is hosted on the HP Business Critical Server platforms. Applications are chosen from the portfolio of leading Independent Software Vendors in the region including Polaris Retail Infotech Limited, Wrench Solutions, BML Istisharat, Eskadenia and Estarta, addressing the various industries.

Aptec highly qualified sales and presales consultants in the HP Value Team will be supporting its partners in positioning these bespoke solutions. In addition, Aptec’s HP competence centre will be host select applications.

“HP's aggressive growth plans in the Mid-market will leverage its traditional strengths of channel coverage through value distribution and close alliances with ISVs and Sis,” said Ryan D’souza Manager, Business Critical Systems from HP Middle East. “The objective of simplifying our solution offering to our customers is what drives this initiative - and there is a lot more to come.”

Aptec’s event saw key local ISVs articulate the value proposition and business potential of vertical solutions that can be offered to SMB-Mid Market customers on HP platforms. Over 40 HP Partners that attended this event will now have the opportunity to forge new alliances and address previously untapped markets while expanding their portfolio of solution offerings resulting in additional revenue streams and business growth.

Aptec launched its dedicated HP value added division earlier this year to focus on HP’s high-end servers and storage solutions.

About Aptec Group

Aptec Holdings ( is the Middle East, Turkey & North Africa’s largest technology distributor and a leading technology sales, marketing and logistics company. As a vital link in the technology value chain, Aptec creates sales and profitability opportunities for vendors and resellers through unique marketing programs, outsourced logistics services, technical support, financial services and product aggregation and distribution. The company offers a wide range of solutions and services to nearly 10,000 resellers and offers thousands of products from leading IT and Telecommunications manufacturers. From its offices and warehouses in the UAE, Saudi Arabia, Egypt, Lebanon, Turkey, Kuwait and Libya, and with more than 500 specialized staff, Aptec serves over 40 countries.

More information is available at

About HP

HP focuses on simplifying technology experiences for all of its customers – from individual consumers to the largest businesses. With a portfolio that spans printing, personal computing, software, services and IT infrastructure, HP is among the world’s largest IT companies, with revenue totaling $110.4 billion for the four fiscal quarters ended April 30, 2008. More information about HP (NYSE: HPQ) is available at

About HP Middle East

HP is the largest technology and solutions provider in the Middle East with 1100 employees and subsidiaries in Dubai, Abu Dhabi, Riyadh, Cairo, Ramallah, Qatar, Oman and 2 service Joint Ventures in Kuwait and Bahrain servicing the GCC, Egypt and the Levant. HP has been present in the Middle East since 1968 and opened its first regional office in 1994. HP Middle East is the market leader for enterprise, small and medium business and consumer technology products and offers a large portfolio of solutions and services in various business domains.

More information about HP in the Middle East is available at
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