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Aptec hosts SMB training for Avaya partners.
15the September 2008
Focus on hands on training in IP Office and Call Centre solutions.

 Middle East– September 15, 2008 Aptec Distribution, part of Aptec Holdings Limited, Middle East, Turkey & Africa’s largest technology distributor, today began the first in a series of extensive training for its Avaya partners on its range of SMB solutions. The seven-day, hands-on training session includes five days of IP office training and two days on Avaya’s call centre solutions.  

“In line with our continued investment in support for our Avaya partners, we have embarked on a series of training sessions aimed at equipping our partners with the knowledge, and skills to tap into the lucrative SMB segment,” said Sabbahuddin Khan, Networking Business Unit Manager at Aptec Distribution.

The first session was held in Dubai with a second session planned in the next few months. All the trainees would be trained by qualified & certified trainers on the partners’ own demo equipment, providing practical hands-on experience.

Both Avaya and Aptec are encouraging interested channel partners to register with Aptec and book their demo units for the training sessions.

Khalid Khan, SMB Manager at Avaya MENA, said, “Avaya emphasizes the importance of technically certified resources at distributors so that the resellers can be fully supported on pre-sales and post-sales both. Aptec plays a key role in expanding its business and partner base for the SMB range of products in the GCC markets (except Saudi Arabia & Bahrain).”

Aptec recently expanded its Avaya team to offer channel partners with pre-sales support, proof of concepts and technical trainings.

About Aptec Group

Aptec Holdings ( is the Middle East, Turkey & North Africa’s largest technology distributor and a leading technology sales, marketing and logistics company. As a vital link in the technology value chain, Aptec creates sales and profitability opportunities for vendors and resellers through unique marketing programs, outsourced logistics services, technical support, financial services and product aggregation and distribution. The company offers a wide range of solutions and services to nearly 10,000 resellers and offers thousands of products from leading IT and Telecommunications manufacturers. From its offices and warehouses in the UAE, Saudi Arabia, Egypt, Lebanon, Turkey, Kuwait and Libya, and with more than 500 specialized staff, Aptec serves over 40 countries.

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