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Aptec Becomes Authorized Value Distributor for Dell.
10th September 2008
New partnership to focus on Dell’s enterprise and Small and Medium Business (SMB) product range.

 Middle East– September 10, 2008 Aptec Distribution, part of Aptec Holdings Limited, Middle East, Turkey & Africa’s largest technology distributor and a leading technology sales, marketing and logistics company, has been appointed the authorized distributor for Dell in UAE, GCC (excluding Saudi Arabia), Iraq, Jordan and Yemen. The agreement covers the complete range of commercial and enterprise products from Dell including Optiplex desktops, Latitude notebooks, server and storage hardware, as well as its Vostro line-up designed for the SMB market. Aptec is also authorized to distribute Dell’s award winning range of PowerEdge Server products.

Dell expects to expand its channel network and further engage small and medium businesses that have expressed a need for Dell products and services.

Michael Collins, general manager at Dell Middle East, said, “We’re delighted with Aptec’s appointment, which is a further step towards building our channel to fulfill SMB customer requirements and strengthening our position in the region’s SMB landscape. Through this partnership, Dell Middle East will use Aptec’s regional reseller network to enhance engagement with the small and medium businesses in the region. This alliance comes at an exciting time for us with the recent launch of the new Latitude E-family laptops and the new Vostro products, and the rollout of our Tier 2 community programme.”

About Aptec Group

Aptec Holdings (www.apteconline.com) is the Middle East, Turkey & North Africa’s largest technology distributor and a leading technology sales, marketing and logistics company. As a vital link in the technology value chain, Aptec creates sales and profitability opportunities for vendors and resellers through unique marketing programs, outsourced logistics services, technical support, financial services and product aggregation and distribution. The company offers a wide range of solutions and services to nearly 10,000 resellers and offers thousands of products from leading IT and Telecommunications manufacturers. From its offices and warehouses in the UAE, Saudi Arabia, Egypt, Lebanon, Turkey, Kuwait and Libya, and with more than 500 specialized staff, Aptec serves over 40 countries.

More information is available at www.aptecme.com

About Dell

Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative technology and services they trust and value. Uniquely enabled by its direct business model, Dell is a leading global systems and services company and No. 34 on the Fortune 500.For more information, visit www.dell.com, or to communicate directly with Dell via a variety of online channels, go to www.dell.com/conversations.

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