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Aptec Awarded Best Distributor of the Year for AVAYA SME Business.

3rd February 2008

In Picture

Left: - Mr. Nidal Abou Latif, Managing Director, Avaya

Right: - Mr. Sabbahuddin Khan, Business Unit Manager – Networking - APTEC Distribution Fz


APTEC, the Middle East’s leading IT & Telecommunication Distributor was awarded the SME Distributor of the Year 2007 by Avaya in a business partner event held here in Dubai on the 21st January 2008 at the Madinat Jumeirah hotel, which was attended by Avaya Distributors and Channel Partners in the Middle East and North Africa region. APTEC Distribution was rewarded for its consistent and successful efforts towards Avaya’s SME Business.

“Avaya’s SME business is gaining ever greater momentum in MENA and the Aptec team has played a critical role in Avaya's continued success in the SME segment. Aptec has proven its capability as a value-add distributor by taking solid initiatives in channel education, training, business development, pipeline management and technical support. Aptec is also gearing up to offer post-sales assistance to its partners. I have all the confidence that Aptec will continue to achieve success for Avaya," said Khalid Khan, Distribution Manager, Avaya Middle East.

“We are delighted to receive this prestigious award for two consecutive years, we feel our focus and expertise has been rewarded,” commented Mr.Bahaa Salah, Managing Director – APTEC Distribution Fz. “We will continue to do the channel development and training partners on the SME and SOHO segment in order to achieve greater heights with Avaya. We are looking forward to the future development in terms of business and adding more resources to our team for this segment. In addition, I would like to thank the Avaya Team for their excellent support and partnership.”

“IP Office, Avaya’s flagship SMB solution, is being well accepted within the GCC countries. More and more SMB companies are being established in the region, hence the IP Office addressable market continues to grow rapidly. To address this potential, we are in the process of recruiting more partners in the GCC countries and running extensive partner enablement programs throughout 2008,” commented Mr. Sabbahuddin Khan, Business Unit Manager – Networking at APTEC Distribution Fz. He continued, “Our partners are happy selling Avaya IP Office as they are able to build services around IP Office projects. Also since the sales cycle for an IP Office opportunity is shorter than an enterprise opportunity, they are able to have run rate business through this product.”

When asked about the future direction, Sabbah commented, “We plan to focus on vertical development with our channel partners to increase application sales. We plan to launch the Avaya Quick Edition solution very soon. This Peer-to-Peer solution is a simple yet sophisticated phone system for small businesses or small branch offices of enterprises and should do extremely well. We are expanding our team by adding technical resources to assist our partners with pre and post sales.”

Avaya Also recognized Mr. Abhishek Hajra – Product Manager Avaya at Aptec Distribution as the best “Best Contributor to the Business year 2007.”

About Aptec

Aptec Holdings ( is the Middle East, Turkey & Africa’s largest technology distributor and a leading technology sales, marketing and logistics company. As a vital link in the technology value chain, Aptec creates sales and profitability opportunities for vendors and resellers through unique marketing programs, outsourced logistics services, technical support, financial services and product aggregation and distribution. The company offers a wide range of solutions and services to nearly 10,000 resellers and offers thousands of products from leading IT and Telecommunications manufacturers. From its offices and warehouses in the UAE, Saudi Arabia, Egypt, Lebanon, Turkey, Kuwait and Libya, and with more than 500 specialized staff, Aptec serves over 40 countries.



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