Aptec announces distribution agreement with Business
Objects for the ME region covering
GCC, Egypt, Levant.
23rd May 2007
Aptec to offer Business Objects the world's leading
provider of business intelligence (BI) solutions
DUBAI UNITED ARAB EMIRATES, Aptec, the leading Regional Value Added Distributor in
the Middle East partners with Business Objects, a
leading global provider of business intelligence
software, to offer industry’s most advanced and complete
solution for performance management, planning,
reporting, query and analysis, and enterprise
information management. The new partnership will help
resellers to offer the benefits of Business Objects
Business Intelligence (BI) software by leveraging the
strength of Aptec.
“BI has enabled great business value at
many companies, but its impact is really just beginning
to be felt. Up until now business implementations have
targeted analysts, managers and “power users” within
enterprises, but broader adoption is starting to take
hold in the remaining 80% of enterprises’ employees.
this distribution agreement, Aptec through its
subsidiaries in the GCC countries, Saudi Arabia, Egypt,
Lebanon will be able to sell Crystal products including
Crystal Reports, Crystal Xcelsius and the newly launched
Crystal Decisions solution dedicated to the Mid-Market"
said Bahaa Salah, Managing Director - Aptec Distribution
“Business intelligence (BI) as a concept
of management has been gaining steady popularity.
Managers from all levels of organizations often struggle
to gain access to quantifiable data, which empowers them
to perform both strategic and tactical functions. From
an IT perspective, BI software serves as the enabling
technology in providing all knowledge-workers with
timely access to relevant data for reporting and
Business Objects is a leading and well established brand
in the Business Intelligence sector, and we are very
pleased to be adding their products to our portfolio. We
are confident our channel will be very interested in
this value proposition,” said Ruchika Singhal, Product
Manager, Business Objects- Aptec Distribution.
Joel Vestal, Distribution Manager MEA at Business
Objects said “Although Business Objects has seen
consistent growth in the Middle East over the last few
years; we decided that in order to expand further we
needed a distributor with a different reseller database.
Therefore we signed a partnership agreement with Aptec
in order to be able to contact prospects who we have not
managed to reach up until now.
About Aptec Distribution
the leading distributor of IT and telecommunications
products in the Middle East, Africa, Turkey and CIS. It
has unique regional coverage with offices in the UAE,
Saudi Arabia, Egypt, Lebanon, Turkey, Kuwait and Africa.
A Long-term reliable player in the Middle East, Aptec
has been trading since 1980. Aptec offers a
one-stop-shop for a complete range of IT and Telecom
products. It serves the region from 5 strategically
located warehouses, comprising more than 35,000 sq. ft
in warehousing facilities.
Visit Aptec on the web (www.apteconline.com)
About Business Objects
Business Objects is the world's leading business
intelligence (BI) software company, with more than
42,000 customers worldwide, including over 80 percent of
the Fortune 500. Business Objects helps organizations of
all sizes create a trusted foundation for decision
making, gain better insight into their business, and
optimize performance. The company's innovative business
intelligence suite, BusinessObjects™ XI, offers the BI
industry's most advanced and complete solution for
performance management, planning, reporting, query and
analysis, and enterprise information management.
BusinessObjects XI includes the award-winning Crystal
line of reporting and data visualization software.
Business Objects has also built the industry's strongest
and most diverse partner community, and offers
consulting and education services to help customers
effectively deploy their business intelligence projects.
More information about Business Objects can be found at
Aptec Distribution Fz. L.L.C
Tel: +971 4 3697111 Ext: 118
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