Press Centre

Aptec announces distribution agreement with Business Objects for the ME region covering

GCC, Egypt, Levant.

23rd May 2007

Aptec to offer Business Objects the world's leading provider of business intelligence (BI) solutions

DUBAI UNITED ARAB EMIRATES, Aptec, the leading Regional Value Added Distributor in the Middle East partners with Business Objects, a leading global provider of business intelligence software, to offer industry’s most advanced and complete solution for performance management, planning, reporting, query and analysis, and enterprise information management. The new partnership will help resellers to offer the benefits of Business Objects Business Intelligence (BI) software by leveraging the strength of Aptec.

“BI has enabled great business value at many companies, but its impact is really just beginning to be felt. Up until now business implementations have targeted analysts, managers and “power users” within enterprises, but broader adoption is starting to take hold in the remaining 80% of enterprises’ employees.

 "Through this distribution agreement, Aptec through its subsidiaries in the GCC countries, Saudi Arabia, Egypt, Lebanon will be able to sell Crystal products including Crystal Reports, Crystal Xcelsius and the newly launched Crystal Decisions solution dedicated to the Mid-Market" said Bahaa Salah, Managing Director - Aptec Distribution .

“Business intelligence (BI) as a concept of management has been gaining steady popularity. Managers from all levels of organizations often struggle to gain access to quantifiable data, which empowers them to perform both strategic and tactical functions. From an IT perspective, BI software serves as the enabling technology in providing all knowledge-workers with timely access to relevant data for reporting and analysis.

Business Objects is a leading and well established brand in the Business Intelligence sector, and we are very pleased to be adding their products to our portfolio. We are confident our channel will be very interested in this value proposition,” said Ruchika Singhal, Product Manager, Business Objects- Aptec Distribution.

Joel Vestal, Distribution Manager MEA at Business Objects said “Although Business Objects has seen consistent growth in the Middle East over the last few years; we decided that in order to expand further we needed a distributor with a different reseller database. Therefore we signed a partnership agreement with Aptec in order to be able to contact prospects who we have not managed to reach up until now.

About Aptec Distribution

 Aptec is the leading distributor of IT and telecommunications products in the Middle East, Africa, Turkey and CIS. It has unique regional coverage with offices in the UAE, Saudi Arabia, Egypt, Lebanon, Turkey, Kuwait and Africa. A Long-term reliable player in the Middle East, Aptec has been trading since 1980. Aptec offers a one-stop-shop for a complete range of IT and Telecom products. It serves the region from 5 strategically located warehouses, comprising more than 35,000 sq. ft in warehousing facilities. Visit Aptec on the web (

About Business Objects

       Business Objects is the world's leading business intelligence (BI) software company, with more than 42,000 customers worldwide, including over 80 percent of the Fortune 500. Business Objects helps organizations of all sizes create a trusted foundation for decision making, gain better insight into their business, and optimize performance. The company's innovative business intelligence suite, BusinessObjects™ XI, offers the BI industry's most advanced and complete solution for performance management, planning, reporting, query and analysis, and enterprise information management. BusinessObjects XI includes the award-winning Crystal line of reporting and data visualization software. Business Objects has also built the industry's strongest and most diverse partner community, and offers consulting and education services to help customers effectively deploy their business intelligence projects. More information about Business Objects can be found at


 Press Contacts:
 Kamlesh Lal
 Marketing Manager
 Aptec Distribution Fz. L.L.C
 Tel: +971 4 3697111 Ext: 118

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