Press Centre

APTEC/Nortel Launch SME Partner Roadshow. 

25th March 2007

      Aptec Distribution, the regional distributor for leading IT products along with Nortel held the First Nortel/Aptec SME Roadshow in Dubai @ the Mourooj Rotana Hotel & Suites on the 12th of March 2007, to an enthusiastic welcome as the Nortel team presented the Best of the breed solution for data and voice networking meant for SME Business to a large audience of over 50 SME System Integrators. Even more impressive was the roster of high profile attendees, which included top decision makers from System Integration Companies.

     “We would like to thank the channel for the impressive turnout, there was a very clear message that we tried to put across and that is “we are looking for strong partners in the UAE, GCC & Levant to carry out our plans. We have already started the drive with the road show here in Dubai, and in the beginning of April we are organizing a Boot camp which will emphasize on the technical trainings and certifications. We strongly believe that the way to capture the SME market is through Lead generation programs, Innovative channel programs and regular trainings, and we will continue to do so” - said Shailendra Sainani -Business Unit Manager, Networking - Aptec Distribution.

     “Looking at the enthusiasm of the attendees, it is very clear that SME products of Nortel are here to make some difference” Commented Hemant Bhartia, Product Manger – Nortel at Aptec.

     Further to the Nortel’s Roadshow, Aptec/Nortel will take next step to provide Nortel SBE partners with technical training. Nortel/Aptec has planned to conduct SMB & SME technical trainings towards early next month. This is an extensive, hands on technical training that will cover pre sales and post sales aspects of the Nortel SME portfolio. Partners are requested to attend this training with the demo equipment so that they can perform live examples. Partners that wish to purchase demo equipment may contact Mr. Hemant Bhartia on

 About Aptec

    Aptec is the leading distributor of IT and telecommunications products in the Middle East, Africa, Turkey and CIS. It has unique regional coverage with offices in the UAE, Saudi Arabia, Egypt, Lebanon, Turkey, Kuwait and Africa. A Long-term reliable player in the Middle East, Aptec has been trading since 1980. Aptec offers a one-stop-shop for a complete range of IT and Telecom products. It serves the region from 5 strategically located warehouses, comprising more than 35,000 sq. ft in warehousing facilities. Visit Aptec on the web - (

 About Nortel

     Nortel is a recognized leader in delivering communications capabilities that enhance the human experience, ignite and power global commerce, and secure and protect the world’s most critical information. Our next-generation technologies, for both service providers and enterprises, span access and core networks, support multimedia and business-critical applications, and help eliminate today’s barriers to efficiency, speed and performance by simplifying networks and connecting people with information. Nortel does business in more than 150 countries.

    For more information, visit Nortel on the Web at

Back to Top of Pag