APTEC Signs up with Nortel as Distributor for Middle East
25th January 2007
APTEC Signs up with Nortel as Distributor for Middle East..
APTEC, the Middle East’s leading IT & Telecommunication Distributor
today announced that it has signed an agreement with Nortel to distribute their SMB range of Voice and Data
Amanulla Khan, Nortel's Distribution and SMB Manager said “Aptec
was selected based on Nortel's stringent measurement criteria including reseller reach, credibility, history in
distribution, pre-sales and post-sales technical resource, stocking points, financial strength and credit facilities
to the resellers”
“Aptec has been trained and certified by Nortel before they could become
a full fledge distribution partner and are now ready to take Nortel's SMB offerings to the market place and support
resellers on Nortel SMB solutions” he Added.
“We are all excited about this new partnership, we look at it as a
challenge as Nortel is a very well known brand in Corporate /Enterprise Channel segment, now introducing the
Distribution model as well as tackling SMB / SME Channel is where Aptec can add value to the Nortel business.”
said Bahaa Salah, Managing Director, APTEC Distribution Fz.
Nortel & Aptec will be running reseller road shows in March'07 to educate
resellers on Nortel's SMB Voice and Data solutions and SMB partner program which will differentiate their resellers
in the crowded market place and improve reseller profitability. Selected reseller partners will be invited to join
Nortel's SMB partner program. The First being held on the 12th March 2007, in Dubai, UAE.
Resellers will be supported through regular technical training and
certification programs, pre-sales and post-sales technical support, promotions, rebate programs and marketing
support. Nortel will also launch lead generation initiatives and end user business development programs..
End users choosing Nortel solutions will benefit from a very powerful future
proof solution which is easy to install and manage and delivers real and measurable business benefits which goes
straight to the bottom-line giving virtually immediate return on investment. 65% communication cost reduction,
improved employee productivity, mobility and customer service being amongst the other benefits.
is the leading distributor of IT and telecommunications
products in the Middle East, Africa, Turkey and CIS. It
has unique regional coverage with offices in the UAE,
Saudi Arabia, Egypt, Lebanon, Turkey, Kuwait and Africa.
A Long-term reliable player in the Middle East, Aptec
has been trading since 1980. Aptec offers a
one-stop-shop for a complete range of IT and Telecom
products. It serves the region from 5 strategically
located warehouses, comprising more than 35,000 sq. ft
in warehousing facilities.
Nortel is a recognized leader in delivering communications capabilities that enhance the human experience, ignite and power global commerce, and secure and protect the world’s most critical information. Our next-generation technologies, for both service providers and enterprises, span access and core networks, support multimedia and business-critical applications, and help eliminate today’s barriers to efficiency, speed and performance by simplifying networks and connecting people with information. Nortel does business in more than 150 countries. For more information, visit Nortel on the Web at
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