Press Centre


Regional Distributor Forms Joint Venture with Leading Global distributor, Brightstar to Create New Organization, “Brightec”

Tuesday,16 May, 2006

Aptec Holdings, the leading IT distributor in the Middle East and Africa announced today its further expansion in the region through the formation of a joint venture with Brightstar Corp., the leading wireless distribution and supply chain Solutions Company worldwide.

The joint venture company, to be named “Brightec,” provides Aptec and Brightstar with a strong regional infrastructure to support high growth markets in the Middle East and North Africa. Brightec also owns and operators eight retail outlets in the region. The joint venture headquarters and Brightec’s Middle East and Africa (ME/A) regional headquarters will be in Dubai, U.A.E.

Brightec promises to become the largest mobile telephony and wireless distributor in the Middle East, North Africa and Turkey. The new company will immediately take ownership of Aptec Mobile in the UAE with its eight retail outlets, distribution, mobile phone service centers and web sales operations. Aptec Mobile is a company formed by Aptec to accommodate its mobile phone business.

Brightec will leverage Aptec’s presence and expertise in the region to launch operations in the UAE, Saudi Arabia, Kuwait, Turkey, Egypt and Lebanon before the end of 2006. Plans are also in place to enter large markets of mobile telephony in the region.

The geographic regions that make up the Middle East & Africa are poised for explosive growth in the wireless industry. According to industry reports, approximately 80 million wireless devices were sold in 2005 in the region. By 2010, this number is expected to nearly triple to 218 million, making it the largest wireless market in the world.

According to R. Marcelo Claure, Brightstar president & CEO, “Brightstar has developed an expertise in successfully delivering highly valued distribution and supply chain services to manufacturers and customers in high growth markets. We clearly believe we can offer a strategic advantage to customers in the wireless market in the Middle East & Africa through our strong manufacturer relationships and innovative solutions portfolio.”

Claure continued, “The Aptec leadership team, their existing infrastructure and our philosophical alignment on how to serve this market were all critical reasons for us to join with Aptec in this venture. We look forward to capitalizing on their success and further strengthening and supporting this important market.”

Brightec vision for growth includes identifying under-served, high growth potential markets, establishing a local presence and bringing Brightstar’s expertise in supply chain services to operators and retailers in these markets, dramatically improving their operational results.

Brightec’s value to the markets in the region includes increasing their access to wireless devices through Brightstar’s global relationship with leading manufacturers and its vast distribution network which increases speed to market and reduces overall product costs. Brightstar is the largest wireless distribution and supply chain Solutions Company in the world, delivering devices and solutions to customers on six continents and operates 36 facilities in 30 countries.

Dr Ali Baghdadi, CEO of Aptec, commented on the joint venture by saying that “Our alliance with Brightstar brings a new added value to the Middle East Africa and Turkish markets. By combining Aptec’s knowledge and presence in the market with Brightstar’s expertise, services and vendor relations we believe Brightec will make a significant impact the in wireless and telecommunications industries within a short space of time.”

Brightec will be offering an end-to-end supply chain services to wireless manufacturers, operators and retailers and is organized into two key divisions: devices & solutions. Brightec’s devices division plans to enter into agreements with key wireless manufacturers for the region. Brightec’s solutions division will leverage Brightstar’s global expertise to offer a range of services including supply chain services & fulfillment, manufacturing solutions, airtime solutions as well as broadband and VoIP solutions.

Combined, the joint venture organizations posted in excess of $2.6 billion USD in 2005.

About Brightec

Brightec is a newly formed joint venture between Brightstar Corp., the global leader in wireless distribution and supply chains solutions and Aptec, one of the largest IT distributors in the Middle East & Africa. The company will provide distribution and supply chain services for wireless manufacturers, operators and retailers and currently operates eight retail stores in the region. Brightec will initially focus operations in Egypt, Kuwait, Lebanon, Turkey, Saudi Arabia & the U.A.E. The company is headquartered in Dubai.

About Aptec

Aptec is the leading distributor of IT products in the Middle East, Africa, Turkey and CIS. It has unique regional coverage with offices in the UAE, Saudi Arabia, Egypt, Lebanon, Turkey, Kuwait and Africa. A long-term and well established player in the Middle East, Aptec has been trading since 1980. Aptec offers a one-stop-shop for a complete range of IT products, Services and Consultancy. Aptec has offices and subsidiaries in 8 countries and warehouse where more than 500 staff is based. For more information, visit (

Back to Top of Page