APTEC teaming up to drive reseller
Thursday, 27 April, 2006
APTEC, since started its first sales operation in the
Middle East back in 1985, focused on reseller and
distribution channel development. At Gitex 2005 Aptec’s
CEO & President Dr. A Ali Baghdadi was even honored with
the prestigious Arabian Technology Awards for his
outstanding contribution to Middle East IT industry and
especially Middle East IT Channel.
In the first Quarter of this year APTEC has
introduced a Business Unit Management Structure to
strategize APTEC’s distribution business around
different Product Segments, such as Networking,
Software, Symantec, Hardware and Components. The Sales
Team has been structured based on the 5 main reseller
channel verticals to offer specialized services to add
solid value to APTEC’s customer base. The Services range
from sophisticated e-Solution Tools, via flexible
Logistic and Fulfillment to technical Pre- and Post-Sales
"Our Strategy for 2006 is to further improve our
overall structure, developing skills and knowledge of
our staff and adding the right caliber of managers to
further drive and grow Aptec’s business in the region.
We expect further improvements to our customer service
and ultimately profitability with this organizational
change”, said Bahaa Salah, Regional Sales Director and
Regional General Manager of APTEC Gulf.
“We at Aptec believe in intimacy and interaction with
the reseller community. The new Structure will safeguard
tailor-made value propositions for each Sales Channel
and in the end superior customer satisfaction”, said
Mario M. Veljovic, Manager Sales & Marketing at APTEC
“This move will enable us to improve skill set of our
people and as a distributor enable us to address partner
needs more efficiently”, said Shailendra Sainani,
Business Unit Manager - Networking.
“It will further drive Aptec’s customer reach
throughout the middle east which is one of Aptec’s key
differentiator”, said Khitam Hindi, Business Unit
Manager - Hardware.
“This will help us to systematically evolve
internally and orient to dynamically changing market
place and needs of customer segments to provide enhanced
specific value service”, said Wilson C. Xavier, Business
Unit Manager - Security & IP telephony.
“This market is in a major paradigm shift and becomes
truly solution and customer centric. A great opportunity
for us to add further value to the channel," concluded
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