Press Centre

APTEC teaming up to drive reseller channel development.

Thursday, 27 April, 2006

APTEC, since started its first sales operation in the Middle East back in 1985, focused on reseller and distribution channel development. At Gitex 2005 Aptec’s CEO & President Dr. A Ali Baghdadi was even honored with the prestigious Arabian Technology Awards for his outstanding contribution to Middle East IT industry and especially Middle East IT Channel.

In the first Quarter of this year APTEC has introduced a Business Unit Management Structure to strategize APTEC’s distribution business around different Product Segments, such as Networking, Software, Symantec, Hardware and Components. The Sales Team has been structured based on the 5 main reseller channel verticals to offer specialized services to add solid value to APTEC’s customer base. The Services range from sophisticated e-Solution Tools, via flexible Logistic and Fulfillment to technical Pre- and Post-Sales Support.

"Our Strategy for 2006 is to further improve our overall structure, developing skills and knowledge of our staff and adding the right caliber of managers to further drive and grow Aptec’s business in the region. We expect further improvements to our customer service and ultimately profitability with this organizational change”, said Bahaa Salah, Regional Sales Director and Regional General Manager of APTEC Gulf.

“We at Aptec believe in intimacy and interaction with the reseller community. The new Structure will safeguard tailor-made value propositions for each Sales Channel and in the end superior customer satisfaction”, said Mario M. Veljovic, Manager Sales & Marketing at APTEC Gulf.

“This move will enable us to improve skill set of our people and as a distributor enable us to address partner needs more efficiently”, said Shailendra Sainani, Business Unit Manager - Networking.

“It will further drive Aptec’s customer reach throughout the middle east which is one of Aptec’s key differentiator”, said Khitam Hindi, Business Unit Manager - Hardware.

“This will help us to systematically evolve internally and orient to dynamically changing market place and needs of customer segments to provide enhanced specific value service”, said Wilson C. Xavier, Business Unit Manager - Security & IP telephony.

“This market is in a major paradigm shift and becomes truly solution and customer centric. A great opportunity for us to add further value to the channel," concluded Veljovic.

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