|The Aptec team
celebrates its silver anniversary.
There’s a real party vibe on Aptec’s stand in hall four as the regional
IT distribution powerhouse celebrates 25 years of business.
For chief exec and president Ali Baghdadi, the 25 years leading up to the
silver anniversary have flown by, but he remains wholly committed to
continue leading the development of the IT sector and routes-to-market
across the Middle East & Africa (MEA).
“It doesn’t feel like 25 years,” says Baghdadi. “They have flown by and we
remain committed to the vision that Aptec has had from the very beginning:
to continue innovating and serving the MEA region in the best way possible
to help it develop even further.”
Aptec is promising a range of new value-added services and offerings for the
Middle East market during the next 12 months. Baghdadi claims they have the
potential to redefine the IT distribution business, not just on a regional
level but on a global scale.
Still spending an hour in the gym every day, Baghdadi reckons he’s got more
energy than ever and is up for the challenge of taking Aptec’s business
model to the next level.
“The technology sector is maturing fast and levels of professionalism are
increasing across the region. However, there is still some way to go and new
opportunities for growth are being created every day,” Baghdadi says.
“This region now has the investment, innovation, talent and ideas to achieve
something special. The one area where there is still room for improvement is
in the delivery of services to end users.”
Gitex has certainly changed a great deal since Aptec’s first appearance 24
years ago. With around 40 exhibitors in one hall back then, Aptec’s main
concern was how it would ship the kit it had brought over for the event back
to the UK.
“We were worried about it,” says Baghdadi. “In the end we managed to sell it
all to a hobbyist who turned up in a truck on the last day and took all the
products displayed on the stand and went. It was a great way for us to end