Aptec announces distribution agreement
with Avaya to offer IP telephony solutions.
Aptec to offer Avaya’s
award-winning portfolio of IP telephony products to
18th April 2005
DUBAI UNITED ARAB EMIRATES, – Aptec, leading
Regional Value Added Distributor partners with Avaya,
a leading global provider of business communications
software, systems and services, to target the Small
to Medium Enterprise (SME) sector’s Integrated
Business Communication needs. The new partnership will
help resellers to offer the benefits of Avaya IP telephony
solutions by leveraging the strength of Aptec.
Demand for IP telephony is growing in the Middle East,
with more and more small and mid-level organizations
considering the move to IP-based solutions for their
business communications. With this new distribution
agreement, Aptec and Avaya will be able to address these
new customers with specialized partners who can deliver
the needs of the SME sector.
“The SME sector in the UAE is always quick to
embrace newer technologies and IP telephony is no exception.
And with Avaya’s IP Office offering our reseller
partners can deliver an integrated IT platform for voice,
data & multimedia to enhance productivity and performance
goals of this sector. With this partnership, we believe
we can add true value to our partners with unique offering
and value added distribution,” said Bahaa Salah,
General Manager and Sales Director Aptec Gulf.
“Avaya is a well established brand in the IP
telephony sector, and we are very pleased to be adding
their products to our portfolio. And we are confident
our channel will be very interested in this value proposition,”
said Ilyas Mohammed, Business Unit Manager – Security,
Storage and Networking, Aptec Gulf.
Aptec and Avaya will be providing selected Avaya telephony
solutions, including the award-winning IP Office portfolio.
IP Office is a suite of products specifically tailored
to provide a total communications platform for businesses
with up to 300 employees. IP Office has a wide range
of features to match business requirements, including
messaging, customer service, call attendant, productivity
features, and conferencing. IP Office has already been
deployed at over 60 sites in the UAE, serving customers
in Banking, Logistics Services, and Call Centers segments.
“We are very pleased to have signed Aptec as
an SME value added distributor for the UAE” explained
Youssef Sannan, Channel Manager, SME, Avaya Middle East
& North Africa. “Aptec presence in the SME
segment is in commensurate with our strategy to grow
and extend the reach of our ‘IP Office’
portfolio to this market. Through this partnership we
hope to leverage their business model, experience and
capabilities to engage further with the SME sector and
to prove the value of our combined offering to the channel.”
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