Press Centre

Aptec announces distribution agreement with Avaya to offer IP telephony solutions.
Aptec to offer Avaya’s award-winning portfolio of IP telephony products to the channel.

18th April 2005

DUBAI UNITED ARAB EMIRATES, – Aptec, leading Regional Value Added Distributor partners with Avaya, a leading global provider of business communications software, systems and services, to target the Small to Medium Enterprise (SME) sector’s Integrated Business Communication needs. The new partnership will help resellers to offer the benefits of Avaya IP telephony solutions by leveraging the strength of Aptec.

Demand for IP telephony is growing in the Middle East, with more and more small and mid-level organizations considering the move to IP-based solutions for their business communications. With this new distribution agreement, Aptec and Avaya will be able to address these new customers with specialized partners who can deliver the needs of the SME sector.

“The SME sector in the UAE is always quick to embrace newer technologies and IP telephony is no exception. And with Avaya’s IP Office offering our reseller partners can deliver an integrated IT platform for voice, data & multimedia to enhance productivity and performance goals of this sector. With this partnership, we believe we can add true value to our partners with unique offering and value added distribution,” said Bahaa Salah, General Manager and Sales Director Aptec Gulf.

“Avaya is a well established brand in the IP telephony sector, and we are very pleased to be adding their products to our portfolio. And we are confident our channel will be very interested in this value proposition,” said Ilyas Mohammed, Business Unit Manager – Security, Storage and Networking, Aptec Gulf.

Aptec and Avaya will be providing selected Avaya telephony solutions, including the award-winning IP Office portfolio. IP Office is a suite of products specifically tailored to provide a total communications platform for businesses with up to 300 employees. IP Office has a wide range of features to match business requirements, including messaging, customer service, call attendant, productivity features, and conferencing. IP Office has already been deployed at over 60 sites in the UAE, serving customers in Banking, Logistics Services, and Call Centers segments.

“We are very pleased to have signed Aptec as an SME value added distributor for the UAE” explained Youssef Sannan, Channel Manager, SME, Avaya Middle East & North Africa. “Aptec presence in the SME segment is in commensurate with our strategy to grow and extend the reach of our ‘IP Office’ portfolio to this market. Through this partnership we hope to leverage their business model, experience and capabilities to engage further with the SME sector and to prove the value of our combined offering to the channel.”

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