Press Centre

APTEC enjoy years of growth and expect the big boom on its 25th Anniversary

23rd January 2005

2004 for the IT and Telecom sector in the METACIS (Middle East, Turkey, Africa and CIS) region has been marked by massive growth despite the threat of terrorist attacks and escalating security concerns in Iraq and Saudi Arabia. Consolidation of the Reseller channel, especially in the UAE market, and linked credit risk has been another challenge for Distributors and Wholesalers.

Regardless all this issues APTEC enjoyed another year of growth and successful development. “We have been working hard throughout 2004 to improve performance and practices in so many areas and I truly believe we have done a very good job”, said Bahaa Salah, Regional Sales Director and Regional General Manager of APTEC Gulf. “This hard work was rewarded with profitable growth in excess of 15% and a long list of prestigious vendor and channel awards”, he added.

“All employees of APTEC would like to thank all our Resellers/Partners and Vendors for their contribution in 2004 to make it successful year”, said Mario M. Veljovic, Manager Sales & Marketing at APTEC Gulf. “We have invested time and money to improve our sales team’s efficiency through new innovative tools and eased processes. We can now again allocate the maximum of our time to our customers and are able to respond in no-time to each and every inquiry." said Veljovic.

"APTEC is well positioned and well prepared for 2005! We will see big growth and we can plan for a big boom in our 25th anniversary”, commented Salah.

APTEC, since the very beginning back in 1980, always strives to improvement its core business pillars (Sales & Marketing, Just-in-Time Logistics, Value Adding Services and Financial Support) and identified this as a necessary ongoing process for successful growth.

The 25th anniversary this year is an important milestone in APTEC’s history as a major player in the emerging market.

The journey started back in 1980 in the UK. Aptec was a pioneer in inventing and designing microprocessor based printer controllers. This took the UK market by storm as it introduced users to a new concept, “plug and play”. Aptec was the first to introduce Arabic, Urdu, Farsi, Malay, Russian and Slavic on Personal Computers.

Today, Aptec is the leading wholesale distributor of IT and Telecommunication products in the Middle East, Turkey, Africa and CIS with more investment in distribution infrastructure than any other in the region. They only carry products from the leading vendors and the product portfolio covers all aspects of computing and mobile telephony, serving over 40 countries.

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