APTEC enjoy years of growth and expect
the big boom on its 25th Anniversary
23rd January 2005
2004 for the IT and Telecom sector in the METACIS (Middle
East, Turkey, Africa and CIS) region has been marked
by massive growth despite the threat of terrorist attacks
and escalating security concerns in Iraq and Saudi Arabia.
Consolidation of the Reseller channel, especially in
the UAE market, and linked credit risk has been another
challenge for Distributors and Wholesalers.
Regardless all this issues APTEC enjoyed another year
of growth and successful development. “We have
been working hard throughout 2004 to improve performance
and practices in so many areas and I truly believe we
have done a very good job”, said Bahaa Salah,
Regional Sales Director and Regional General Manager
of APTEC Gulf. “This hard work was rewarded with
profitable growth in excess of 15% and a long list of
prestigious vendor and channel awards”, he added.
“All employees of APTEC would like to thank all
our Resellers/Partners and Vendors for their contribution
in 2004 to make it successful year”, said Mario
M. Veljovic, Manager Sales & Marketing at APTEC
Gulf. “We have invested time and money to improve
our sales team’s efficiency through new innovative
tools and eased processes. We can now again allocate
the maximum of our time to our customers and are able
to respond in no-time to each and every inquiry."
"APTEC is well positioned and well prepared for
2005! We will see big growth and we can plan for a big
boom in our 25th anniversary”, commented Salah.
APTEC, since the very beginning back in 1980, always
strives to improvement its core business pillars (Sales
& Marketing, Just-in-Time Logistics, Value Adding
Services and Financial Support) and identified this
as a necessary ongoing process for successful growth.
The 25th anniversary this year is an important milestone
in APTEC’s history as a major player in the emerging
The journey started back in 1980 in the UK. Aptec was
a pioneer in inventing and designing microprocessor
based printer controllers. This took the UK market by
storm as it introduced users to a new concept, “plug
and play”. Aptec was the first to introduce Arabic,
Urdu, Farsi, Malay, Russian and Slavic on Personal Computers.
Today, Aptec is the leading wholesale distributor of
IT and Telecommunication products in the Middle East,
Turkey, Africa and CIS with more investment in distribution
infrastructure than any other in the region. They only
carry products from the leading vendors and the product
portfolio covers all aspects of computing and mobile
telephony, serving over 40 countries.
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