Press Centre

" 3COM and APTEC Gulf Partnership Creates Strong Lead in Network Market "
Ongoing Collaboration Delivers Results in SMB and Enterprise Sector

Dubai, UAE

3COM , one of the world’s leading network technology companies, is building upon its partnership with Aptec Gulf, naming them as 3COM’s “Over-Achieving Partner” for the past quarter, and outlining a strategic plan for deeper penetration in the Gulf States.

The “Over-Achievers’ Award” reflects the strong market position that Aptec Gulf has helped 3Com develop in the region. Over the summer, 3COM has seen increased sales as a result of rising demand for networking products in the “emerging business” sector.

Through co-ordinated campaigns with Aptec aimed at reseller partners in the Middle East, 3COM has recorded strong growth for its diverse product portfolio which includes routers, switches, and a broad range of high-value voice and data networking products.

“Aptec Gulf has provided effective, ongoing support for 3COM in a highly competitive market, acting as a champion for our products and providing expertise and system knowledge to our customers,” Claire Jones, SMB and distribution manager, 3Com Middle East.

“They have also provided us with an invaluable insight into new areas of opportunity for 3COM , providing us with feedback from resellers and customers, and enabling us to grow our share of the market,” added Jones.

Looking to the future, Aptec Gulf and 3COM are in discussions around the launch of focus campaigns that will target specific countries in the Gulf.

Aptec will be instrumental in distributing a number of 3Com’s most innovative products, including a high-speed, wireless “travel router” for business travellers that analysts suggest will have a major impact in the Middle East.

The strength of the relationship will be demonstrated at this year’s GITEX, where the Aptec stand will have a wide selection of 3Com products on display, including its updated and improved OfficeConnect family of wireless products.

Strengthening the enterprise relationship
One of the driving factors behind 3COM Middle East’s success in 2004 has been its aggressive expansion in the region’s enterprise sector, developing a range of effective, cost-competitive solutions for organizations of all sizes.

In addition to its key role in distributing 3Com’s products across the Middle East and generating strong trade sales, Aptec Gulf has worked hard to become fully aligned with this strategy, providing support for a number of high profile wins in the region.

“In 2004, 3COM has won significant enterprise business throughout the Middle East, working with a number of leading banking, government, hospitality and educational organizations. It is through close partnership at every part of the value chain – collaboration with both customers and partners like Aptec – that we have been able to realize this success,” said Tarek Ghoul, manager for the Gulf and Levant at 3COM Middle East.

3Com’s successes in the region include providing the network infrastructure for Bahrain’s Ministry of Commerce innovative e-government initiative and Qatar’s ASPIRE Academy of Sports Excellence.

Looking to the future, 3COM is planning to extend collaboration on key implementation projects across the Gulf.

“Aptec offers expertise, industry insight, and ongoing support,” said Ghoul. “2004 is shaping up to be a highly successful year for 3Com, and we are confident that our partners will share in that success.”

We thrive on our expertise in value add to deliver maximum for 3COM business.
We have invested a lot in growing our 3COM business unit and this is now paying back. We have specialists for Enterprise as well as Small and Medium Business division also a Certified 3COM WAN & LAN core specialist. Said Shailendra Sainani, Product Manager 3COM & 3M Telecommunications, Aptec

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