Aptec wins top ISE Partner award for
IPG multi-function products from Hewlett-Packard
June 16, 2003
Aptec, the biggest and fastest-growing IT distributor
in the Middle East, has recently won the award for the
top ISE partner for multi-function products of the Imaging
and Printing Group (IPG) within Hewlett-Packard (HP).
The award was presented to Bahaa Salah, Aptec Regional
General Manager, Gulf, Lebanon & Africa and Dr.
Hesham Elabd, Aptec International Director for HP Business
Development; at Hewlett-Packard's European Channel Partner
Conference, which was held in Cannes on May 26, and
27, 2003, where senior members of the company's management
were present. The award was in recognition of Aptec's
high business volumes and its effective implementation
of HP's strategies in the Middle East region. Aptec
has been instrumental in actively promoting HP's strategy
that is focused on new initiatives that deliver the
best returns on information technology to its vast reseller
"The multifunction products market in the Middle
East is seeing increased adoption, as enterprise customers
become more concerned about optimizing work environments
without sacrificing user access, convenience or productivity.
HP today has a major market share in the printing and
imaging industry due to its customer responsiveness
and reliability. Aptec works in close coordination with
HP in its drive to promote true digital convergence
at the high end of the imaging and printing markets.
The top ISE partner award will motivate us to create
greater awareness of HP's upcoming innovations in areas
such as digital imaging and digital publishing,"
said Bahaa Salah, Regional General Manager, Gulf, Lebanon
& Africa, Aptec Gulf.
"Aptec's experience and expertise puts us in a
highly favorable position to meet our goals and offer
world-class standards of service to vendors such as
Hewlett-Packard. Multi-function printers represent a
key opportunity to reduce costs and improve productivity
within businesses. We believe that the multifunction
products and solutions offered by HP will play a critical
role in accelerating the company's growth in the Middle
East region," said Dr. Elabd.
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