Press Centre
Track Distribution (TDME) integrated under Aptec – an
Ingram Micro company
Dubai, UAE – August
13th, 2014 - Aptec - an Ingram Micro Company, announced
today that its sister company, Track Distribution Middle
East (also known in the market as TDME), will now
operate under the Aptec brand name. The move combines
TDME’s existing distribution portfolio of Cisco, Oracle
and Belkin products and strong presence in the Gulf
region with Aptec’s as part of the region’s go-to-market
strategy for Technology Solutions. The combined
capabilities and reach of both companies position Aptec
as a single highly-integrated Value-Added Distributor in
the Gulf region and Pakistan.
Ali Baghdadi, President, Technology Solutions, META
region, of Aptec – an Ingram Micro company, commented:
“Today we are re-branding Track Distribution with the
only objective to bring more value to our reseller
partners because as one brand – Aptec, an Ingram Micro
company - we will be able to serve our resellers better.
As one of the biggest Value Added Distributors in this
region, Aptec is known in the market for its unique
go-to-market strategy and Value Added Services which we
provide to the channel: advanced logistics services,
technical support and consulting, financial support to
partners in form of credit, full range of marketing
services. Our resellers of Track Distribution can now
benefit from this fully.”
Bahaa Salah, Managing Director, Aptec, an Ingram Micro
company, Gulf and Near East region, added: “Track
Distribution was always part of Aptec but sometimes it
was confusing to the channel because we were positioning
these two brands separately. We want to bring clarity to
the market and I emphasize that integration into Aptec
will be only beneficial for our resellers.”
Martin Meitza, Senior Business Unit Manager in Aptec, an
Ingram Micro company, also added: “With the integration
of Track Distribution under Aptec brand we will drive
simplification and an increased service level for our
resellers. Our strategy is to offer best in class
services locally while utilizing Ingram Micro’s global
capacities and capabilities to jointly grow with our
resellers and vendors.”
The new Aptec branding provides significant benefits for
legacy Aptec and TDME customers: for resellers it
includes access to the wider product portfolio of larger
number of vendors, streamlined onboarding processes when
the sign up will happen with one company instead of two
(less documentation, shorter approval time, less number
of people to contact inside company), inventory
available in several warehouses across the META region,
ready to ship, and faster day to day services
(logistics, financial support, marketing); for vendor
partners – opportunity to have access to Aptec and TDME
combined product portfolio benefiting from wider
range of Advanced Solutions which Aptec pioneers in
Value Added distribution, and streamlined operational
processes.
About Aptec
Aptec – an Ingram Micro Company (www.apteconline.com) is
the Middle East, Turkey and Africa’s largest technology
Value-Added distributor and a leading technology sales,
marketing and logistics company. Established in 1980,
Aptec is the oldest distributor in the region. Aptec was
acquired by Ingram Micro Inc.in October 2012. As a vital
link in the technology value chain, Aptec creates sales
and profitability opportunities for vendors and
resellers through unique marketing programs, logistics
services, technical support, financial services and
product aggregation and distribution.
The company provides a wide range of solutions and
services to more than 10,000 resellers and offers
thousands of products from leading ICT manufacturers.
From its offices and warehouses in 7 countries and with
more than 370 specialized staff, Aptec serves over 70
countries in the region.
For More Information please contact:
Svetlana Sorokina / Regional Marketing Manager /
Ingram Micro Technology Solutions, META region
Tel: +9714 3697 111 x 494
Email: svetlanas@aptecme.com;
svetlana.sorokina@ingrammicro.com
© 2014 Aptec - an Ingram MicroCompany. All rights
reserved.
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