Brand Launch Positions Ingram Micro for the Future.
Ingram Micro Helps Businesses Realize the Promise
SANTA ANA, Calif., June 23, 2014 – Ingram Micro Inc.
(NYSE: IM) launched a new company brand identity today.
This new, global brand has a bold, modern look and feel,
signaling the company’s leadership in technology and
supply chain services. With recent investments in growth
over the past couple of years, this new brand is part of
creating a platform of new capabilities and services
whereby Ingram Micro helps businesses fully realize the
promise of technology.
“This is more than a logo change; we view this brand
refresh as an investment in our future,” said Alain
Moniť, CEO at Ingram Micro. “Ingram Micro has made bold
new moves with recent acquisitions, establishing global
business units and developing a more global and
customer-centric mindset with an agile, insightful and
dependable culture. Refreshing and repositioning the
Ingram Micro brand is a natural next step in our
company’s growth and success. It signals our evolution
from a distribution powerhouse to the world leader in
technology and supply chain services. Our new brand
identity and strategy is a reflection of a bold new
“With our new brand, we want to present an identity that
is simple, modern and represents who we are. We have the
capabilities, insight and experience to help ourpartners
– and their customers – understand, acquire and use
technology to be more competitive.” The bold new look
incorporates a blue that is both eye-catching and
pleasing, while the letters convey the strength and
dependability of a true, world-class leader. The tilt of
the G signals acceleration and agility, while itsvirtual
absence reinforces transparency and the company’s unique
insights. Agility, insight and dependability, these are
all qualities valued by Ingram Micro’s partners.
Aptec, an Ingram Micro company,’s logo will remain
unchanged. Aptec was acquired by Ingram Micro back in
About Ingram Micro Inc.
Ingram Micro helps businesses realize the promise of
technology. No other company delivers the full spectrum
of global technology and supply chain services to
businesses around the world. Ingram Micro’s global
infrastructure and deep expertise in technology
solutions, supply chain, cloud and mobility enable its
business partners to operate efficiently and
successfully in the markets they serve.
Unrivaled agility, deep market insights and the trust
and dependability that comes from decades of proven
relationships, set Ingram Micro apart and ahead.
Discover how Ingram Micro can help you realize the
promise of technology.
For More Information please contact:
Svetlana Sorokina / Regional Marketing
Manager / Ingram Micro Inc.,
MEA region Tel: +9714 3697 111 / Mob:
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