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Aptec, an Ingram Micro company, received MEA Microsoft Operational Performance Award

Dubai, UAE – March 19th, 2013 – Aptec, an Ingram Micro Company, today announced that the company received “Middle East and Africa Microsoft Operational Performance Award for distribution” at EMEA Channel Partner Conference 2013 which was held in Ritz Carlton Hotel, Dublin, Ireland on 13th & 14th March 2013.

Each year, Microsoft recognizes partners in EMEA whose innovation and depth of expertise make them exemplary partners. The criteria used in determining the winners of the operational performance awards were based on key operations performance indicators and scorecard compliance. Aptec, an Ingram Micro Company, was recognized for its investment in Microsoft its excellence in operational performance, service and support to resellers and its capacities to meet customer objectives.

Microsoft’s annual EMEA channel partner conference engages partners through various keynotes and breakout sessions. The theme of this year’s conference was Building for the Future. Over the course of the two day conference, key Microsoft leaders clearly outlined their strategies for the coming year. Participants had a great opportunity to gain valuable business insights from Microsoft's top executives, interact directly with key Microsoft business owners and network with peers from all over EMEA.

This prestigious award was received by Renu Dhar, Senior Product Manager - Microsoft, Aptec – an Ingram Micro company, who commented: “I am very delighted to receive this award on behalf of Aptec team. This accolade is recognition of Aptec’s commitment to the brand and to our partners across the region. ” She further added: “We would like to thank Microsoft EMEA team for this high-status award. Microsoft is a key strategic vendor for Aptec for many years now, relationship with Microsoft started more than 15 years ago and it only strengthens with years. Aptec looks forward to continue working closely with Microsoft in Building for the future.” Renu Dhar heart fully congratulated sales teams of Aptec Ingram Micro across the region commenting that its because of their hard work and perseverance this was at all possible.

About Aptec:
Aptec – an Ingram Micro Company ( is the Middle East, Africa, Near East and Turkey’s largest technology Value-Added distributor and a leading technology sales, marketing and logistics company. Established in 1980, Aptec is the oldest distributor in the region. As a vital link in the technology value chain, Aptec creates sales and profitability opportunities for vendors and resellers through unique marketing programs, outsourced logistics services, technical support, financial services and product aggregation and distribution. The company provides a wide range of solutions and services to more than 10,000 resellers and offers thousands of products from leading ICT manufacturers. From its offices and warehouses in 5 countries and with more than 340 specialized staff, Aptec serves over 70 countries in the region.

For More Information please contact:
Svetlana Sorokina
Regional Marketing Manager
Tel:  +9714 3697 111 x 494

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