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Bytes Technology partners with Aptec to launch storage business unit in UAE.

Dubai, UAE, 03rd July 2012 - Bytes Technology Group Emirates, a subsidiary of Bytes Technology Group, in itself a principal subsidiary of the multi-million dollar Johannesburg Stock Exchange listed Altron Group, has announced the launch of a storage business unit in the UAE based on NetApp products.

Bytes is currently NetApp’s largest partner in Africa and has extensive experience in enterprise storage and data solutions.

“The market for storage is showing tremendous growth in this part of the world, and we are excited about leveraging our NetApp relationship to drive solutions in the UAE market” says Rodney Barrell, Managing Director of Bytes Emirates. “We have developed a wide range of offerings in this space which add value to our customers, ranging from pro-active monitoring solutions to full storage infrastructure managed services offerings, and now is a great time to be introducing these to the local market”.

Bytes was recently awarded the Midsize Business Contribution Partner of the Year for EMEA during the NetApp EMEA Partner Summit held in the Netherlands. The event, attended by NetApp CEO Tom Georgens, saw only 4 awards being handed out, and Bytes’ award is undoubtedly a testament to their longstanding commitment to the partnership with NetApp across EMEA.

NetApp creates innovative storage and data management solutions that deliver outstanding cost efficiency and accelerate business breakthroughs. Comments Martyn Molnar, Managing Director NetApp Middle East, “Bytes brings enterprise experience and credibility to the Middle East market, and we look forward to working with them to further serve our customers in the region.”

Bytes will be supported in their go to market efforts by Aptec Distribution, a leading regional technology distributor who has worked closely with NetApp for several years. “It is great for us to be working with a reseller of the size and calibre of Bytes. Our storage and data business is one of the most important areas of our business, and our relationship with Bytes will strengthen our footprint in this area of the market” says Govind Haridas, Business Unit Manager – Security & Storage from Aptec.

Bytes Technology Group Emirates (a regional office of Bytes Systems Integration)
Bytes Systems Integration designs, implements and manages customised IT solutions through the integration of hardware and software systems from global technology leaders. It has five distinct business units, all providing clients with world-class solutions and services based on platforms, processes and methodologies from acknowledged industry leaders. They include Teradata, Tableau, Business Objects, Aprimo, ICCM, SAP, Kronos, Microsoft, MTN, Motorola, Cisco, Enterasys, Honeywell, Symantec, Wonderware, InStep, TrakSYS, OSISoft, Sun, Juniper and HP. Contacts: Rodney Barrell +971 4 374 6866

Aptec Holdings ( is the Middle East, Turkey & North Africa’s largest technology distributor and a leading technology sales, marketing and logistics company. As a vital link in the technology value chain, Aptec creates sales and profitability opportunities for vendors and resellers through unique marketing programs, outsourced logistics services, technical support, financial services and product aggregation and distribution. The company offers a wide range of solutions and services to more than 10,000 resellers and offers thousands of products from leading IT and Telecommunications manufacturers. From its offices and warehouses in 11 countries, including UAE, Saudi Arabia, Egypt, Lebanon, Turkey, Kuwait, Pakistan and with more than 650 specialized staff, Aptec serves over 20 countries.

For More Information please contact:
Svetlana Sorokina / Regional Marketing Manager / Tel: +9714 3697 111x 494


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