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Aptec receives “IBM Best Distributor Award” for System X sales in Middle East and Pakistan.

Distributor is recognized for its staggering 221% revenue growth.

Dubai, UAE, 10th June 2012 – Aptec Distribution, part of Aptec Group, one of the largest technology distributors in the Middle East, Pakistan, Turkey & North Africa, received a very prestigious IBM System x Distributor Growth Award at the IBM Middle East & Pakistan Business Partner Executive Conference, which was held at Mina A’Salam hotel, Medinat Jumeirah in Dubai, on 28th May 2012. Along with other 11 regional distributors, Aptec was invited to attend the IBM Partner Conference where awards were given to distributors for best performance during last year in different business areas. IBM System x Distributor Award is the most prestigious among all, and Aptec team was thrilled to receive this award for the first time in its more than 13 years history of distribution relationship with IBM. The recognition from the vendor came for delivering on highest business growth of astonishing 221% YoY, contribution to the IBM brand and proactive channel development.

Govind Haridas, Security& Storage Business Unit Manager at Aptec Distribution, commented: “We would like to thank IBM Middle East & Pakistan team and all our partners for this high-status award. IBM is a key strategic vendor for Aptec for many years now, relationship with IBM started more than 13 years ago and it only strengthens with years.” Haridas heart fully congratulated his sales team commenting that its because of their hard work and perseverance this was at all possible. He mentioned that support of logistics, finance and marketing is very important in distribution and he was very thankful for all back office teams for support during last year specifically.

Bahaa Salah, Managing Director of Aptec Distribution, attended Awards ceremony and commented: “We are very happy to receive this award. This accolade is a recognition of Aptec’s commitment to the brand and to our partners in all countries we are present with this brand across the region. ”

Aptec Holdings ( is the Middle East, Turkey & North Africa’s largest technology distributor and a leading technology sales, marketing and logistics company. As a vital link in the technology value chain, Aptec creates sales and profitability opportunities for vendors and resellers through unique marketing programs, outsourced logistics services, technical support, financial services and product aggregation and distribution. The company offers a wide range of solutions and services to more than 10,000 resellers and offers thousands of products from leading IT and Telecommunications manufacturers. From its offices and warehouses in 11 countries, including UAE, Saudi Arabia, Egypt, Lebanon, Turkey, Kuwait, Pakistan and with more than 650 specialized staff, Aptec serves over 20 countries.

For More Information please contact:
Svetlana Sorokina / Regional Marketing Manager / Tel: +9714 3697 111 x 494


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