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Aptec gets recognition from the channel.

Distributor received ‘Value-Added Distributor of the Year Award’ at Choice of the Channel Awards.

Dubai, UAE, 05th April – Aptec Holdings, the leading technology distributor in Middle East, Pakistan, Turkey & Africa, received “The Value-Added Distributor of the Year” award at the VAR Choice of the Channel 2011 awards ceremony which was held in Park Regis Hotel, Dubai, on the 04th of April 2012. The 6th COC Awards also celebrated 150th issue of VAR magazine and was attended by more than 200 channel executives from the whole IT industry.

 Aptec received the award for its outstanding achievements in the field of Value-Added distribution which were recognized by the industry through on-line voting process. The channel appreciated Aptec’s multiple initiatives related to channel development and solutions offerings in the field of Datacenter and virtualization, Cloud Computing, storage, security, networking and other technologies. From a traditional distribution, Aptec has been making the transition to Value Added Distribution for some time now with the establishment of ATS, its professional services, and Advanced Logistics Services (ALS), addressing some of the needs of its vendor partners in 25 countries. Aptec now offers a multitude of solutions with products supplied by more than 30 of the world’s leading IT vendors.

Svetlana Sorokina, Regional Marketing Manager at Aptec Holdings, said when receiving the award during the Choice of the Channel Awards ceremony, “I am happy to receive this award on behalf of Aptec group. Aptec management and the whole team were putting a lot of efforts during the last few years in building and implementing value-added distribution strategy. This award shows that we are on the right way, because it reflects the satisfaction of our customers. We listened to our customers and were able to give them the best solutions, services and innovations.”

Earlier this year Aptec announced that its VAD business in 2011 has grown by 40 percent compared to 2010. In 2011, Aptec added offerings that addressed enterprise solutions for SMBs in cooperation with Microsoft, Dell, Cisco, NetApp, Oracle, SAP and several others. Aptec also signed agreements with Riverbed, Veeam, Virtual Sharp, Allied Telesis, NET, SAP Business Objects in the same year to address some of the emerging technology needs in the region.

In March 2012, Aptec received its first ‘Value-Added Distributor of the Year’ award from Channel ME Awards 2012, another prestigious IT industry awards academy. As one of the largest distributors in the region, Aptec offers its partners support in terms of finance & credit facilities; marketing tools as well as local interaction with qualified staff across the Middle East in more than 20 locations in 11 countries. The company invested in training centers that contribute to the skilling up and training on technical competencies.

Aptec Holdings ( is the Middle East, Turkey & North Africa’s largest technology distributor and a leading technology sales, marketing and logistics company. As a vital link in the technology value chain, Aptec creates sales and profitability opportunities for vendors and resellers through unique marketing programs, logistics services, technical support, financial services and product aggregation and distribution. The company offers a wide range of solutions and services to more than 10,000 resellers and offers thousands of products from leading IT and Telecommunications manufacturers. From its offices and warehouses in 11 countries, including UAE, Saudi Arabia, Egypt, Lebanon, Turkey, Kuwait, Pakistan and with more than 650 specialized staff, Aptec serves over 25 countries.

For More Information please contact:
Svetlana Sorokina / Regional Marketing Manager / Tel: +9714 3697 111  x 494


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