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Aptec now Microsoft VAD for Saudi Arabia.

Aptec has signed a value added distribution contract with Microsoft for Saudi Arabia on 15 January 2012.

Wednesday, January 18, 2012: Towards the end of 2011, Microsoft had signed a value added distribution contract with Aptec for the Gulf region excluding Saudi Arabia and previous to that in mid 2011, it signed up for Egypt. This contract has now been extended to serve the Saudi Arabian markets. With this agreement, Aptec is the only value added distributor for Microsoft in the entire region. Aptec Saudi Arabia already offers similar VAD services for Symantec, VMware and few other products to their Saudi partners.

Aptec will now promote Microsoft value added products to a wider range of channel partners in Saudi Arabia. The focus will be on approaching tier two partners and resellers in all Saudi provinces and enable them to sell these solutions to their end-customers.

The solution comprises of three workloads: virtualisation, security and unified communications. Aptec will recruit partners who will focus on selling these solutions, enabling these partners by training them, helping them in designing solutions until they have qualified in house resources to do so, at the same time offering post-sales services so that the partners can outsource the professional services to implement these solutions at end-customer sites. There will be a dedicated sales and pre-sales technical teams, which will add value to both vendor and partner businesses in the region.

Vineet Dalal, Distribution Manager of Microsoft in Saudi Arabia commented: “We are excited to announce Aptec as our Value Added Distributor in Saudi Arabia and are confident about their ability to drive more business value to our reseller channel. We are confident that Aptec can help us further unleash the potential of the three targeted workloads of virtualisation, unified communication and identity and security in SMB.”

Aptec Holdings ( is the Middle East, Turkey & North Africa’s largest technology distributor and a leading technology sales, marketing and logistics company. As a vital link in the technology value chain, Aptec creates sales and profitability opportunities for vendors and resellers through unique marketing programs, logistics services, technical support, financial services and product aggregation and distribution. The company offers a wide range of solutions and services to more than 10,000 resellers and offers thousands of products from leading IT and Telecommunications manufacturers. From its offices and warehouses in 11 countries, including UAE, Saudi Arabia, Egypt, Lebanon, Turkey, Kuwait, Pakistan and with more than 650 specialized staff, Aptec serves over 25 countries.

For More Information please contact:
Svetlana Sorokina / Regional Marketing Manager / Tel: +9714 3697 111  x 494


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