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Aptec strengthens its presence in the region – Business Solutions Roadshow in Kuwait and Qatar.
Distributor launches exciting promotions to the channel.

Dubai UAE, 20th March 2012: Aptec Distribution and Track Distribution, part of Aptec Holdings, one of the largest Value-Add distributor in Middle East, has successfully hosted two Aptec Business Forums for its channel partners: in Kuwait on the 07th of March 2012 in JW Marriott, Kuwait City, and in Qatar on the 14th of March 2012 in Oryx Rotana Hotel, Doha. Both events were a huge success, attended collectively by more than 150 reseller companies, who were excited to welcome Aptec representatives to showcase Aptec full portfolio of products to the channel. More than 20 representatives of senior and mid level Aptec management travelled for each of the Forums to meet partners in countries and discuss possibilities of strengthening business cooperation. Represented by all the business units of Aptec & Track Distribution, members of Aptec finance team and managers of ATS (Advanced Technology Services - professional services company of Aptec group), Aptec briefed resellers of the strategic value proposition offered by the distributor and key benefits of being Aptec channel partners.

"As a distributor, we have a commitment to our partners to help them maximize revenue opportunities and this road show highlighted some unique solutions offered by our vendors," said Bahaa Salah, Managing Director for Aptec Distribution FZ LLC. "In the current economic scenario, it is important for the channel to offer the right balance of products, services and solutions that will give their customers a measurable ROI. We feel we have the right tools to help them do this.”

Govind Haridas, Business Unit Manager for Security & Storage at Aptec Distribution agreed. According to Haridas, resellers are the backbone of Aptec's business operations in the region. "This road show gave us the opportunity to re-introduce our business units and the various vendors we represent along with the latest offerings from them. We could also present our value proposition to our customers while updating them of the latest initiatives at Aptec."

“This month’s Aptec Business Forums in Kuwait and Qatar were another 2 great initiatives to personally meet with Key Executives of the local IT Channel Community to keep the finger on the pulse of local and regional developments within the ICT business. I enjoyed the most having interactive sessions with all participants, as those help us to understand the local requirements to support the channel and grow the business to the next level,” commented Mario Veljovic, General Manager of Advanced Technology Services, Aptec’s own professional services company.

“Regional focus and in-country channel development is Aptec’s strategic direction during year 2012. We have conducted two Business Forums now in Kuwait and Qatar, which signed the beginning of Aptec’s plan in strengthening regional presence and relationship with channel partners in GCC countries specifically”, said Svetlana Sorokina, Regional Marketing Manager of Aptec Group. “These Forums gave us the opportunity to meet all our partners in Kuwait and Qatar and to understand their specialization level on the latest technologies (Data Center Solution, Cloud Computing, Disaster Recovery, Virtualization, etc.). Based on the information we gathered on our partners’ expertise and their targeted market verticals, we have now a solid strategy on how to align ourselves with them as Value-Added Distributor”, Svetlana Sorokina added.
From a traditional distribution, Aptec has been making the transition to Value Added Distribution for some time now with the establishment of ATS, its professional services, and Advanced Logistics Services (ALS), addressing some of the needs of its vendor partners in 25 countries. Aptec now offers a multitude of solutions with products supplied by more than 30 of the world’s leading IT vendors. These include infrastructure solutions like security, data center, storage, virtualization, private and public clouds, networking, and applications like database engines, data analytics, CRM, Smart dashboards and Unified Communications.
Aptec took this opportunity to launch a special promotion for its partners in Kuwait and Qatar, who attended the conference. Resellers were given slabs of achievements, where they can win exciting prizes starting from electronic devices to weekend stay at Armani Hotel, Burj Khalifa in Dubai, fully paid trip for 2 persons for 2 nights.

Aptec plans similar road shows across other GCC countries soon.

About Aptec:
Aptec Holdings ( is the Middle East’s largest Value Added technology distributor and a leading technology sales, services, marketing and logistics company. As a vital link in the technology value chain, Aptec creates sales and profitability opportunities for vendors and resellers through unique marketing programs, outsourced logistics services, technical support, financial services and product aggregation and distribution. The company offers a wide range of solutions and services to more than 10,000 resellers and offers thousands of products from leading IT and Telecommunications manufacturers. From its offices and warehouses in 11 countries, including UAE, Saudi Arabia, Egypt, Lebanon, Turkey, Kuwait, Pakistan, Azerbaijan and with more than 650 specialized staff, Aptec serves 25 countries in the region.

For More Information please contact:
Svetlana Sorokina / Regional Marketing Manager / Tel: +9714 3697 111 x 494


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