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Aptec’s VAD business sees forty percent growth.

Key areas of growth include virtualization and datacenter products as well as professional services.

Dubai, UAE, 27th February 2012- Aptec Holdings, one of the largest technology Value-Added Distributors in the Middle East and North Africa, today announced that its VAD business has seen a growth of forty percent in 2011 over 2010. The company also confirmed that it had streamlined its portfolio in line with its value-add focus.
In 2011, Aptec added offerings that addressed enterprise solutions for SMBs in cooperation with Microsoft, Dell, Cisco, NetApp, Oracle, SAP and several others. Aptec also signed agreements with Riverbed, Veeam, Virtual Sharp, Allied Telesis, NET, SAP Business Objects in the same year to address some of the emerging technology needs in the region.

Dr. Ali Baghdadi, CEO and President of Aptec Group, commented: “As one of the largest distributors in the region, we have a commitment to our partners to stay relevant and ensure that they have access to products and solutions that match the needs of our partners’ customers. We have been slowly transitioning towards value added distribution (VAD) and have been streamlining our portfolio and partnerships to reflect this change.”

From a traditional distribution, Aptec has been making the transition to Value Added Distribution for some time now with the establishment of ATS, its professional services, and Advanced Logistics Services (ALS), addressing some of the needs of its vendor partners in 21 countries. Aptec now offers a multitude of solutions with components supplied by more than 30 of the world’s leading IT vendors. These include infrastructure solutions like security, data center, storage, virtualization, private and public clouds, networking, applications like database engines, data analytics, CRM, Smart dashboards and Unified Communications.
Some of the key contributors to its growth in 2011 include several loyalty and partner initiatives like its Datacenter Partner Alliance program brought together with Aptec’s vendor partners including Cisco, VMware, NetApp& APC. The Datacenter Partner Alliance program is a partner enablement and loyalty platform designed for enterprise channel partners to explore, experience and exploit key technologies and solutions related to contemporary datacentres. The solutions under this banner provide resellers with a greater choice for scale-up and scale-out server and storage consolidation and virtualization strategies to meet their customers’ Service Oriented Architecture (SOA) needs.

Other loyalty programmes include its Dell Storage Program, enabling and rewarding the channel as well as the Track Oracle EXTra program, enabling channel on Oracle solution selling (software and hardware). The Dell Storage Program was set up to transfer knowledge on Dell’s new Fluid Data storage and its offerings. The “EXtra” Oracle Partner Program rewards resellers doing business with Aptec’s Track Distribution and helping them create a pipeline of opportunities with selling Oracle technology. The program is extended to all Oracle Resellers across the region, including GCC, Jordan, Yemen, Egypt, Iraq, Saudi Arabia, Lebanon, Algeria, Morocco, Tunisia & Libya.

In addition to rolling out special programs, Aptec also undertook key initiatives like setting up its Advanced Logistics Services (ALS), launched late 2011. This is a fully licensed and authorized third party logistics business that offered a full range of services through its network of 6 owned and leased high-tech warehousing and support facilities in United Arab Emirates, Saudi Arabia, Kuwait, Egypt and Lebanon. It covers Contract Logistics, Domestic Transportation, Supply Chain Solutions, Supply Chain Management & Consultancy, Custom Brokerage & Clearance Services, IT Assembly and Reverse Logistics (RMA & Service) – a logistics end-to-end support.
As one of the largest distributors in the region, Aptec offers its partners support in terms of finance & credit facilities; marketing tools as well as local interaction with qualified staff across the Middle East in more than 20 locations in 11 countries. The company invested in training centers that contribute to the skilling up and training on technical competencies.
Aptec is also one of few distributors that continues to offer its partners finance & credit facilities based on local market needs.

Aptec Holdings ( is the Middle East, Turkey & North Africa’s largest technology distributor and a leading technology sales, marketing and logistics company. As a vital link in the technology value chain, Aptec creates sales and profitability opportunities for vendors and resellers through unique marketing programs, logistics services, technical support, financial services and product aggregation and distribution. The company offers a wide range of solutions and services to more than 10,000 resellers and offers thousands of products from leading IT and Telecommunications manufacturers. From its offices and warehouses in 11 countries, including UAE, Saudi Arabia, Egypt, Lebanon, Turkey, Kuwait, Pakistan and with more than 650 specialized staff, Aptec serves over 25 countries.

For More Information please contact:
Svetlana Sorokina / Regional Marketing Manager / Tel: +9714 3697 111 x 494


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