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VirtualSharp partners with Aptec.

New Partnership Brings IT Industry’s First DR Orchestrator for the Datacentre to the Middle East.

Maidenhead, UK, 16th November 2011 – VirtualSharp Software, pioneer and developer of next-generation Disaster Recovery Assurance solutions for virtual datacentres, today announced that Aptec will distribute VirtualSharp ReliableDR through its base of value-added resellers in the Middle East.

Using virtual datacentre orchestration, ReliableDR solves the decades-old problem of automating recovery processes, testing them, and ensuring compliance with recovery objectives. VirtualSharp and Aptec are partnering to bring this exciting new technology to market and further enable virtual datacentres to evolve towards the IT as a Service model. It will also open a new business opportunity for companies Middle East organizations willing to set up a Disaster Recovery as a Service practice, one of the most promising cloud services.

"We are excited to partner with Aptec, a partner widely recognised for its excellence in enabling and accompanying value-added resellers, and introducing disruptive datacentre technologies”, comments Michael Hillewaert, Vice President of International Sales at VirtualSharp Software. “With the accelerated introduction of virtualization solutions in the Middle East datacenters and the region specific circumstances, there is an increasing need for DR solutions that can assure the well functioning of the IT application in an easy, automated and non-disruptive manner. With Reliable DR we offer DR with peace of mind”

"VirtualSharp has a unique and compelling value proposition for virtual datacentres that fully transforms and simplifies DR,” comments Bahaa Salah, Managing Director at Aptec Distribution. “By measuring and securing recovery SLAs, ReliableDR brings to Aptec’s virtualisation resellers a new solution set with unprecedented DR automation and resilience compared to physical environments.”

Rapid Adoption Program

The VirtualSharp Partner Program V#P includes a wide range of sales aides, NFR products and deal registration to support the rapid evaluation of ReliableDR and help resellers identify professional services and drag-on hardware sales to accompany the deployment of VirtualSharp solutions.
About VirtualSharp

VirtualSharp, a VMware Technology Alliance Partner, develops next-generation Disaster Recovery (DR) solutions for virtual datacentres. Its solutions orchestrate resources involved in IT service delivery, from storage to hypervisors to applications, and align DR processes with corporate Business Continuity plans. Designed from the ground-up for virtualised environments, VirtualSharp’s solutions unfold a new paradigm for DR that scales from minor incidents to large-scale data loss. The company’s flagship product, ReliableDR, protects organisations’ IT services and assures the continuity of their critical business processes through the orchestration of virtual resources. ReliableDR helps users increase productivity, reduce hardware and software footprint and significantly reduce operational costs. For further information please visit
hat they do and how they do it.

For More Information please contact:
Svetlana Sorokina / Regional Marketing Manager / Tel: +9714 3697 111 x494

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