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Value-added distributor Aptec is showing the breadth of its portfolio at GITEX TECHNOLOGY WEEK.

Dubai, October 12, 2011 –
The distributor, which is appearing at GITEX for the 31st time, has shifted its business model to complete value addition, and has developed a range of services to help resellers to access new technologies such as virtualisation and advanced data centres.

Dr Ali Baghdadi, CEO and President of Aptec Holdings, says: “We’ve now become a completely value-added solutions provider to the channel; on the stand we are presenting the parts of the complete solutions that we have put together for our resellers as a value-added proposition for their customers.” The distributor is showing its full range of solutions such as virtualisation, security, storage, servers, data centre, business intelligence and high speed networking, as well as highlighting its training capabilities. Aptec has rolled out training centres in many countries across the region, including the UAE, Saudi, Egypt, Lebanon, and Pakistan, and aims to help reseller partners to increase their skills, and in turn, their profitability.

Company ArticlesAptec urges partners to embrace solutions sellingAptec focuses on solutionsAptec gets VATC status“It is tough to be in the IT business. More and more resellers are going to need to put a bigger emphasis on services. Oracle resellers say that services are going to constitute between 40-50% of their income -- products are just secondary. That’s where we are, and I don’t think anyone else in the region is doing what we are doing,” says Baghdadi

Aptec is also increasing its focus on virtualisation, working towards the provision of cloud computing, including the signing of Veeam, a provider of VMware data protection, disaster recovery and management solutions for virtual data centre environments.


Aptec Holdings ( is the Middle East, Turkey & North Africa’s largest technology distributor and a leading technology sales, marketing and logistics company. As a vital link in the technology value chain, Aptec creates sales and profitability opportunities for vendors and resellers through unique marketing programs, outsourced logistics services, technical support, financial services and product aggregation and distribution. The company offers a wide range of solutions and services to more than 10,000 resellers and offers thousands of products from leading IT and Telecommunications manufacturers. From its offices and warehouses in 11 countries, including UAE, Saudi Arabia, Egypt, Lebanon, Turkey, Kuwait, Pakistan and with more than 650 specialized staff, Aptec serves over 20 countries.

For More Information please contact:
Svetlana Sorokina
Regional Marketing Manager
Tel: +9714 3697 111 x 494


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