Press Centre


Dubai, United Arab Emirates::17 October 2002

Aptec, the region’s leading high-end distributor of IT and telecommunications products, aims to use this year’s Gitex to push the value added services of its business offerings and to highlight regional reach.

"Aptec has set itself apart from the competition through its customer service, competitive pricing, prompt delivery via a comprehensive logistics network and after sales support. We do not just move boxes from A to B," said Bahaa Salah, Regional General Manager, Aptec Gulf, Levant and Africa. "Our reach is unparalleled, with Aptec branches in the UAE, Egypt, Saudi Arabia, Turkey, Lebanon and Africa, we can quickly and effectively meet client demands across the entire GCC, wider Middle East and into Africa."

Towards this end, the distribution specialist will divide its 160 square meter stand into individual vendor stalls, staffing each with product specific specialists.

According to Aptec each stall will run innovative demonstrations of its vendor’s latest products. "Customers will be able to get a solid grasp on what each solution can deliver to their business. Technology should power business not hinder it, and this can only be achieved through understanding the benefits and limitations of various offerings," said Salah.

"In addition our staff will be able to show clients how to most effectively source their requirements regardless of their regional location."

The Aptec stand will feature stalls dedicated to 3Com, APC, ATI, Acer, Benq, Computer Associates, Cyber Drive, D-Link, Epox, Epson, Fujitsu Siemens, HP, IBM, Intel, Lotus, Microsoft, MSI, Network Associates, Nokia, Sapphire, Symantec, US Robotics and VIA.

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